T. P. Emel'yanova
Cand. sci (psychology), docent, head of the chair of social psychology, dean of psychological faculty of Tver State University, Tver
The history of cross-cultural psychology and its main directions during 1960 - 1990 years are analyzed. The results of international research with author's participation devoted to self- revelation in communication based on studying of M. Douglas' cultural characteristics. There are distinguished two leading tendencies in methodology of cross-cultural psychology that were formed in 1990-ies. The comparative analysis of the main empirical approaches of the named period is made (G. Hofstede, S. Schwartz, M. Bond). Methodological schemata and results of cross-cultural researches made within the framework of social representations conception are discussed.
Key words: cross-cultural approaches, intercultural differences, social representations.
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