1. Successful companies have to find ways of using their profits. Sometimes they develop new products or services, perhaps to diversify and enter new markets, but sometimes it is easier to take over other companies with existing products and customers. Acquiring a competitor in the same field of activity (horizontal integration) gives a company a larger market share and reduces competition. Companies can also acquire businesses involved in other parts of their supply chain.
2. One way to acquire part-ownership of a company is a raid, which involves buying as many of a companys stocks as possible on the stock market. Because this
increases demand, the stock price will immediately rise. A raid is unlikely to result in the acquisition of a controlling interest. More often, a company will launch a takeover bid. If the board of directors of a company agrees to a takeover, it is a friendly bid. If the company doesnt want to be taken over, it is a hostile bid.
3. Takeovers can lead to the formation of large conglomerates, which can lead to a contrary phenomenon: leveraged buyouts. Buyouts occur when financiers consider that a conglomerate has not achieved synergy but has become inefficient, as a result it is undervalued on the stock market. In other words, the conglomerates market capitalization is lower than the value of its total assets.
VI. , :
A) (true)
B) (false)
C) (no information)
1. Successful companies dont have to find ways of using their profits.
2. Takeovers can lead to the formation of large conglomerates.
3. Companies are encouraged to take over other companies by investment bank.
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VII. 2 :
What is a raid?
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I. (1 - 10). (a j), .
| 1. budget | a) a general direction in which situation is changing or developing |
| 2. brand | b) the ability to do something well |
| 3. IPO (initial public offering) | c) a person or a company that somebody owes money to |
| 4. save | d) a decrease in amount, number, etc. |
| 5. trend | e) the reason why somebody does something or behaves in particular way |
| 6. skill | f) the act of a company selling its own shares on the stock market for the first time |
| 7. motivation | g) a set of products of a particular type that are made or sold by a company |
| 8. creditor | h) to keep money instead of spending it, especially by putting it in a bank account |
| 9. fall | i) the amount of money that is available to a person or an organization and a plan of how it will be spent over a period of time. |
| 10.product line | j) a name given to a product by the company that makes it, especially a trademark |
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II. :
brand, communication, accounts, invested, slogan, sum
1) Monthly salaries of our staff go directly into their
2) This type of coffee is theleader.
3) Last month they started their advertising campaign with the new corporate__
4) New technologies make globaleasier.
5) Hemost of his savings in the Stock Exchange.
6) My cash_was 300$.
III. ) 3, 5.
B) -, . .
1. Before John celebrated his 26th birthday, he had started his own company.
2. The worlds leading gas and oil exporter has become one of the most attractive markets in the world.
3. The company has been dealing in car sales for many years.
IV. a) 1.
