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<1> . . . : : . 2- . / . .. . .: , 2010.
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|
|
.. , .. , .. . <1>. , (. . 14.1). "", "", "", "", "", , , .
--------------------------------
<1> .: .., .., .. ( ) / . 2006. . 4. N 3. . 3 - 26; .., .. : . .- - (). 2006. N 1. . 3 - 27; .. , // . 2007. . 5. N 4. . 3 - 20.
14.1
N / | , | ( ) | ||||
, (Lippitt, Schmidt), 1967 | (Birth) ; ; ; | (Youth) ; ; ; | (Maturity) ; ; | |||
(Scott), 1971 | 1 (Stage 1) ; ; ; | 2 (Stage 2) ; ; ; | 3 (Stage 3) ; ; | |||
(Greiner), 1972 | (Creativity stage) ; ; | (Direction stage) ; ; ; | (Delegation stage) ; ; | (Coordination stage) ; ; (Collaboration stage) ; ; ; | ||
(Torbert), 1974 | (Fantasies stage) , , . | (Determination stage) ; ; . | (Predefined productivity stage) ; , , . | (Foundational community stage) , ; . | ||
(Investment stage) ; | (Experiments stage) , , ; | (Openly chosen structure stage) ; ; ; | (Liberating disciplines stage) ; ; | |||
, (Katz, Kahn), 1978 | (Primitive system stage) , | (Stable organization stage) ; ; ; ; | (Elaborative supportive structures stage) , | |||
(Kimberly), 1979 | (First stage) ; | (Second stage) " "; ; ; . (Third Stage) , ; ; | (Fourth stage) ; ; ; | |||
(Adizes), 1979; 1989 | (Courtship stage) ; ; . | - (Go-Go) , ; , ; , . | (Prime) ; ; , ; . | (Aristocracy) ; ; , . | ||
(Infancy) ; , ; ; | (Adolescence) ; ; ; | (Late prime) , | , (Salem City) , " ", ; . (Bureaucracy) , ; ; . (Death) | |||
, (Miller, Friesen), 1984 | (Birth phase) - ; , ; | (Growth phase) , ; , ; | (Maturity phase) ; ; | (Revival phase) ; ; | (Decline phase) ; ; ; ; | |
(Flamholtz), 1986 | (New venture) ; - 1 . | (Expansion) , ..; ; ; - 1 10 . | (Professionalization) ; , ; - 10 100 . | (Diversification) ; ; ; - 500 . 1 . | (Decline and revitalization) ; | |
(Consolidation) ; ; ; - 100 500 . | (Integration) - : , , ; - 1 . | |||||
, , (Lester, Parnell, Carraher), 2003 | (Existence) - ; ; ; - 10 | (Survival) ; ; ; | (Success) ; , ; | (Renewal) ; ; | (Decline) ; ; |
|
|
|
|
, (, "" "" - , , .). , (, "", "", " ", "" "" ).
|
|
, . , , . , , . , , , .
, , . . . . "" . . , , , . . ( ), PAEI- <1>.
--------------------------------
<1> PAEI- . . ., : . : . .: , 2009; . . . .: , 2008; . : . .: , 2008.
, . <2>, ( - . ), <3>.
--------------------------------
<2> ., : .., .. . .: : XX - XXI / . .. , .. . .: , 2004. . 304 - 321; . // . 2001. N 9. . 62 - 71.
<3> ., : . // . 2001. N 11. . 56 - 58; ., ., . // . 2002. N 8. . 24 - 28; .. // .- - (). 2005. N 2. . 42 - 57.
14.2. .
, . . (Larry E. Greiner) - (), USC Executive MBA Program. . "Evolution and Revolution as Organization Grow", 1972 . Harvard Business Review. , 1998 . .
(. 14.1), : , , , . , , .
.
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|
|
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14.2
.
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14.3. .
. PAEI- " ", <1>.
--------------------------------
<1> . . .: , 2007.
. , , . , . , :
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- administration (A) - ();
- entrepreneurship (E) - ( , , , );
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:
P - ?
A - ?
E - ?
I - ?
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14.3
PAEI- <1>
... | ... | ... | - ... | |
P | ||||
A | ||||
E | ( ) | |||
I | ( ) |
--------------------------------
<1> : P - " " , .
. (. 14.2).
.
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1. (Courtship): paEi. . (E) . , "" . - "" (" "). . : " , , .. ".
2. (Infancy): Paei. (P). , , , , .
. ( - ) . - " ". . , " ; , . , ".
3. "-" (Go-Go): PaEi. (P), (E). , . . . . , . . . . , " , : "? ?".
"-" , " ": , . - " " (" ").
... , "-" "".
.
4. (Adolescence): pAEi. :
1) ( , " ");
2) ( );
3) ( " - " " - " " " " ").
(A), . . (P) :
- ;
- ;
- ;
- .
: " " " ".
... , , .
.
5. <1> (Prime): PAEi. (. 14.4) (P). (A). (E). .
--------------------------------
<1> . " " " /" (. .. . .: , 2007).
14.4
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, | |
, | , |
, | |
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<1> : : . 2- . / . .; . .. . .: , 2010. . 147. . 30 - 32.
6. ( ) (Late Prime): PAeI. , "" ( ), : (P), <2> (A) (I). " " (e). , . . . , " , : " - ". , , "".
--------------------------------
<2> - - ; , .
7. (Aristocracy): pAeI. (I). . . . , , : - ; , , ; -.
(p), (e). . (A). , .
8. , (Salem City <1>): -A-i. . , . " ". , (i).
--------------------------------
<1> "Salem City" . - , " " ( "The Crucible" . ).
9. (Bureaucracy): -A--. , " ": , .. , , , . , .
... , .
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<1> (. Cyril Northcote Parkinson, 1909-1993) - , , , , , . .
10. (Death): ----. , , , . .
, , , , .. .
: " ?" , "". , , , , , " " .
, Nokia 12 1865 ., . Nokia Corporation, ( ) .
Nestle, - , 1866 . , , Farine Lactee - - .
Motorola 1928 ., 25 1928 . " " . 2000 . GPRS.
(. 14.5) <1>.
--------------------------------
<1> http:/rating.rbc.ru - -"", Family Business. 15 .
14.5
N / | ||||
Kongo Gumi <2> | ||||
Hoshi | ||||
Chateau de Goulaine | ||||
Barone Ricasoli | , | |||
Barovier&Toso | ||||
Hotel Pilgrim Haus | ||||
Richard de Bas | ||||
Torrini Firenze | ||||
Antinori | , | |||
Camuffo | ||||
Baronnie de Coussergues | ||||
Grazia Deruta | ||||
Fabbrica D'Armi Pietro Beretta S. p. A. | ||||
John Brooke & Sons | ||||
Codorniu |
--------------------------------
<2> , Kongo Gumi 578 2006 . 2006 . Takamatsu 2007 . .
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5. | ||
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, , . , , Adidas ? . .
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1900 . () () . , . , . 1918 . , , .
. , 1920 . - . . , , . , () . , . "" , .
50 , 1924 . " ". 1925 . , : , . , .
. 1927 . . 25 , - 100 . .
. "" 1928 ., . 1932 . - 100 . 1936 . "" . "" . 400 000 .
1938 . . 1000 . 1939 . , , . , - . , .
1945 . . , . , .
1948 ., , , - . Addas, - Ruda. Addas Adidas, Ruda - Puma. Puma Adidas .
- , 1949 . . 1950 . Adidas : . , 1952 . Adidas. . .
Adidas, . - . . , Adidas.
. 1952 . Adidas 5000 , 10 000 . 1954 . Adidas - , Adidas, .
(). - . , 1956 . Adidas .
Adidas. , Adidas . " " Adidas. 1972 . .
1978 . , . 1984 . - . , . 51- .
. 1989 . 80% . , , , , "4D Branding", Adidas , , , , , .
1990- . Adidas : 100 ., , - Nike Reebok. - , .
Adidas . 1993 . . , , - Nike Reebok. , - , .
. Adidas , . , .
: 1996 . +50% . , Adidas 10% 12% .
Adidas : . 1997 . Adidas Salomon - "-". Adidas Nike. Adidas-Salomon 14 . , 6,267 , - 260 . , - , .
: http://24company.ru.