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22. - .




.

, , , .

, , (Bandura, 1995b, p. 350).

, , , ( cognition) , . - (social-cognitive theory), , . , , - , , , . , , - . , , , , . , (reinforcement) , , , . . , , , . , . , , , , .

.

(Albert Bandura) 4 1925 , , , , . , , , . , . , , .

, . , , , . , , . .

, , . , . 1951 , . , 1953 , , , .

, , . .

(Rorschach test). 1958 (Richard H. Walters) . (Adolescent Agression,1959). , . (Social Foundations of Thought and Action) 1986 .

, (Guggenheim Fellowship) 1972 , () (). 1974 ; 1977 (James McKeen Cattell); 1980 1980 . , .

.

, , , .

(plasticity), , (cognition), , , , , , .

, , , , , . , . , , . , . , , , , . (reciprocal determinism) [30], , (cognition), .

, : , . , . , , , , , , (cognition), . , , .

, , , , , , (A. Bandura The self system in reciprocal determinism. AP 3, 1978, p. 356-357).

. , , (Bandura, 1982 ).

, . ; , . ( ) , . , , , . , , , , . : , , , , , , . . , (), ( ). . , . , : , . , -. , , .

22.1, B (behavior), E (environment), P (person), , , , , , , , , , . .

. 22.1. . (B) , (P) (E) . (: Albert Bandura, 1994b, Social cognitive theory and mass communication. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (p. 62). Hillsdale, NJ: Erlbaum.)

, . -, (E > B) (E > P), , (B > E), (B > P), (P > B). , P () E (). , , ? . P , . , , , , . , (P > E).

, , ( , , , ) , , (1978 b, p. 346).





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