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65.290-21 658.1

12

.

12 . 7- . / . . . . . . .: , 2007. 496 : . ( ).

ISBN 978-5-469-01301-3 5-469-01301-4

. , 7- : , -. , , . , , , , , , .

, , , .

65.290-21

658.1

John Wiley & Sons Ltd.

. .

John Wiley & Sons England
ISBN 0-471-48426-1 (.) , 2007

ISBN 978-5-469-01301-3 ,

, 2007


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