- Can you provide a night accommodation?
- Вы забронировали номер?
- Yes. I´ve reserved a single room last week. My name´s Mr. Green.
- Да, сэр. Ваша комната 400. Она тихая и спокойная.
- How much does it cost?
- $ 10 в сутки. Сколько времени вы пробудете в нашем отеле?
- Three days. Shall I pay in advance?
- Да. Зарегистрируйтесь, пожалуйста. Вот бланки. Заполните бланк печатными буквами. Напишите адрес, фамилию, профессию, продолжительность пребывания.
- Is that all?
- Да. Вот ваши ключи.
- Thank you very much.
Assignment 6.6 Reconstruct the following situations into dialogues.
1. You want to have a room reserved for a number of businessmen who come in two days and are going to stay at the hotel for a week.
2. You want to have a room reserved for a friend of yours who wants to live in a single room with a bath.
3. You are going to visit London. Make a room reservation in a hotel with the help of Hotel Accommodation Service by phone.
Part VIII. Tourism Promotion
Lead-in
Group Discussion
Discuss the following issues:
1. What is promotion?
2. Does promotion really fuel the success of an enterprise? Why?
3. What kinds of promotion can you name?
4. What are the media?
5. What are the printed media? What are the broadcast media?
6. What is word of mouth? What role does it play in tourism promotion?
Reading
Text 1 Promotion
Promotion involves distributing information about a product, product line, brand, or company.
Promotion is generally sub-divided into two parts:
· above the line promotion: promotion in the media (e.g. TV, radio, newspapers, Internet and mobile phones) in which the advertiser pays an advertising agency to place the ad;
· below the line promotion: all other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows.
Promotion Methods
Promoters bring crowds through a variety of methods. The most direct are guerrilla marketing techniques such as plastering posters on outdoor walls, flyposting, and distributing handbills on windows of cars parked in entertainment districts. Promoters also keep mailing lists, emails, SMS and MMS messages.
Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
Publicity methods include:
· contest;
· event sponsorship;
· analysis or prediction;
· poll or survey;
· invention and presentation of an award.
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure.
Advertising
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide.
Types of advertising
Media
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, etc. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
