Model: When did they want to reimburse for our expenses? (I don't remember)
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I don't remember when they wanted to reimburse for our expenses.
1. How will you get a raise? (They don't care)
2. When did they send you the purchase order? (I don't know).
3. Who are the purchasing agents? (I can't recall).
4. Why didn't they get verbal agreement? (I'll try to find out).
5. Didthey staple and fil the p.o.? (I don't know).
6. How large is the sales region? (They don't care).
7. How much is the toll? (It doesn't matter).
8. When will she get commission? (She doesn't know).
Exercise 2. Make up the conditional sentences.
Model consult the middleman / he - smart
If he were smart, he would consult the middleman.
1) be a wholesaling middleman /he - interested
2) work for themselves /men -independent
3) earn a good salary /he happy
4) use direct channels / business successful
5) have the secretary do it / she there
6) handle it well / he fail
7) order it next month /I - rich
Exercise 3. Answer the questions.
1. Would you like to be on commission?
2. What expenses do you get reimbursed for at your job?
3. What factors do you need to get a raise?
4. Why isn't a verbal agreement always sufficient?
5. What would you prefer to be: a wholesaler or a retailer?
6. What is a stepping stone to higher positions in your business?
Exercise 4. Translate into English.
1. -
2. .
3. .
4. .
5. .
6. .
7. .
8. .
9. .
10. .
11.
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LESSON 12 RETAILING
Text
Retailing is selling goods and services to the ultimate consumer. Thus, the retailer is the most expensive link in the chain of distribution. Being middlemen, they make their profit by charging the customer 25 to 100 per cent more than the price they paid for the item.
The retailers operate through stores, mail-order houses, vending machine operators. There are different types of retail stores: department stores, discount houses, cooperatives, single line retailers. The major part (over 95 per cent) of retail establishments concentrate on a single line of merchandise for example, food, hardware, etc.. But nowadays there is a trend for many single line stores to take on a greater variety of supplies.
The retailer performs many necessary functions. First, he may provide a convenient location. Second, he often guarantees and services the merchandise he sells. Third, the retailer helps to promote the product through displays, advertising or sales people. Fourth, the retailer can finance the customer by extending credit. Also the retailer stores the goods in his outlet by having goods available.
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Active Vocabulary
retailing-
ultimate consumer-
link- ,
mail-order house-
vending machine operator- ( : , ..)
discount house-
cooperative-
single line retailer- , -
to perform functions-
extending credit-
outlet- ,
discount-
Comprehension Questions
1. What is retailing?
2. What are four different types of retail stores?
3. What are at least two types of retailing that do not include the use of a store?
4. In what way does a retailer serve a customer?
5. In what way does a retailer serve a manufacturer?
6. Which percent of the price of the good sold goes to the retailer?
7.What is the trend with a single line retailer now?
Vocabulary Practice
