, . | . , | |
- . | , . . |
.
- ;
- ;
- ;
- ;
- .
.
, :
- ( ): ? ? ? ? , ; , , , ( 5 ), , .
- : ? , . , , , .
- : ? ? ? ? : , , , . . , , , , .
1.4.1 , .
-
|
|
. 1.4.1.
:
1. .
. , , , . , , .
, . : ; ; ; .
, , , , , - , ..
. SWOT- , . , , . , .
, . , , , ( BCG, McKinsey .). : ; ; , .
, . , , .
() : ; ; , .
2. .
, . . . , .. , . , . , , .
|
|
3. , .
1) - , , .
2) .
3) , .
4) , .
5) . , .
2.
2.1.
2.2. .
2.3. : , , .
.
, 2.1.1.
4 WbgA4UIZgCPa7d0IVYDAkCxoCjsPG12tQbxtoUyWt3acyhTKC3KuAzp9eOzIFa1N02mTL/u4ms63 TaesVe3ofHbaqpdxJ+3pQNDV9lQX/R356PBB6WxcjOrKEPZYe9oTq6i7A061ZdWcnsgpf/xpkCBz ZWR6LKcKnbZnu44HrgT3Su3AcYgI3Pp9v007IGQHga6a1rmHw7kHe5wUc2WIeSqYvgNPTo3CJQ3m /76cH4rBxLd3iKcA2q8a4d8Por4X5f/9F6Jc/QMAAP//AwBQSwMEFAAGAAgAAAAhAPkyzxrcAAAA BQEAAA8AAABkcnMvZG93bnJldi54bWxMj8FqwzAQRO+F/oPYQi8lkWPaUjuWQwnkUmhKXH+AYm0s Y2tlJCVx/r5KLullYZhh5m2xmszATuh8Z0nAYp4AQ2qs6qgVUP9uZh/AfJCk5GAJBVzQw6p8fChk ruyZdniqQstiCflcCtAhjDnnvtFopJ/bESl6B+uMDFG6lisnz7HcDDxNknduZEdxQcsR1xqbvjoa AT/f60315V76bdhdUq2opvrQC/H8NH0ugQWcwj0MV/yIDmVk2tsjKc8GAfGRcLvRy16zFNhewFu6 yICXBf9PX/4BAAD//wMAUEsBAi0AFAAGAAgAAAAhALaDOJL+AAAA4QEAABMAAAAAAAAAAAAAAAAA AAAAAFtDb250ZW50X1R5cGVzXS54bWxQSwECLQAUAAYACAAAACEAOP0h/9YAAACUAQAACwAAAAAA AAAAAAAAAAAvAQAAX3JlbHMvLnJlbHNQSwECLQAUAAYACAAAACEA37CFY7EGAABYRQAADgAAAAAA AAAAAAAAAAAuAgAAZHJzL2Uyb0RvYy54bWxQSwECLQAUAAYACAAAACEA+TLPGtwAAAAFAQAADwAA AAAAAAAAAAAAAAALCQAAZHJzL2Rvd25yZXYueG1sUEsFBgAAAAAEAAQA8wAAABQKAAAAAA== ">
( ) |
. 2.1.1. ,
, .
, ., . -, . . -, -, , , . -, , .
|
|
. , 2.1.2.
( ) |
-, |
, |
( ) |
. 2.1.2. , .
(2) |
(3) |
(8) |
(5) |
(7) |
(6) |
. 2.1.3. , .
, ., ., ..
. , , . . . , .
10 . .
2.1.1
/ | ||||
, . | . | ; . - . , . | ||
- , . 5л: (plan), , , (pattern), (position), (perspective) , (ploy) | . | ., ., . | , , , | |
, , | . | , () . , (, , ), . | ||
. | . " XXI " | - ; | ||
. | ; ; ; , | |||
, . : , . : . | . | : | - , , . , , . | |
, , , . | . | 100% ; . | ||
, . | . | . | ||
, - , , , , -. | . | . . | ; . | |
, () . | . . | - | ; . |
|
|
.
2.3.1
, | pooco oapo ycy c e oye p | ae opaa oocpoo epcee ocpeco ycaoe aecoo aaca c opyee , , . |
poe, oa yp pep, ca c oee e cooae pecypco | poe eeo opye, oc ox oooce oypeo ope, aaa ee opye | |
opepoa a pao- cpeecpoy epcey; | opepoa a oocpoy epcey | |
opaaoe cpyyp, exa exoo | , ccea opaooo oecee po, | |
paccapae paoo a pecypc opaa, coee pao | paccapae paoo a ocoy opaa, co aooy | |
aca p, paoao cooa pooceoo oeaa. | acoo coepeeo oo opaa coco peapoa a oe apoc co copo pa ec acoc o ee opye. |
|
|
3.
3.1.
3.2.
3.3.
3.4.
.
- () . , , 3.1.1.
. 3.1.1.
.
, .
( ) .