(. . 45. ) .
, , , ? - , . , - . , , . , , . , - , . ? - . - ? - .
, (. 34)? , : , , . , , . , .
" ". , , . .
; , , , ; , , , . , - . . , .
, , - . , - , - , !
Ward, Michael (1994), Why Your Corporate Culture Change Isn't Working - And What To Do About it, Aldershot: Gower Publishing Ltd.
1 , , . , - , , , . , (. 50.1). .
. 50.1.
: , , . ; , .. , .
: , , . . , .
: , . , . .
: , . , .