- , , , . . , - . , . 1960--1970- . , . , , 100 50 60% .16
16 . . , . . . - : . M.: , 1998.
- : , , , . ( 3.4 3.5 ).
XX . - , 80 . -.
, - : , , , - ( ). , , , , , , , . , , , .17
17 Arthur A. Thompson Jr., A..J. Strickland. Strategic Management: Concepts and Cases. 4-th ed. - Piano (TX): Business Publications, Inc., 1987.
Corporation Standard Oil Company of New Jersey, . 1911 . (. 3.4 ). 1972 . - Royal Dutch Shell - British Petroleum Amoco Mobil, .
Chase Manhattan Corporation ( Chase Manhattan Bank Chemical Bank), , 21 , 100 . . Chase , , , , , .