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1 : 144 =20 =4 | ||||||
Unit I. People around us 1 : . . , , , . , . . . . - : , . . : . . . : , . . . . | - : . (, , ..). | - . . . | ||||
Unit 2 House and Housing. 2 : 2. . . . . . : . . . . . . : , , , , . . . . : , , . . | , . . | . . | ||||
Unit3 Dining in and out 3 : . . . . , . . : . . : , , . : , . . . . : . . , , , .. . . . . | . . (.) . | : . . : : . | ||||
Unit 4 Shopping 4 : . . . . . : . . : , , , , , , , . , , , . , . | / . | . . | ||||
2 : 108 =20 =3 | ||||||
Unit 5 Weather 5 : , . . . , . : . - : , , , , . . . II. I. . . , . . . , . . | /./ / . | . ( ). | ||||
5.1 | : - , . C Business English is a language of Modern Managers and communications. The structure of business letters | The history of Business in Russia. Layout of business letters. The letter heading. Addressing envelopes. Order and sequence. Signature. | Write an essay about your ideal businessmen. Write a business letter to a company. | |||
5.2 | : Planning business letters. | Planning business letters. Style and language. Clarity and accuracy. Useful phrases. Simple commercial letters. | Make a plan of a business letter. Write a simple commercial letter. | |||
Unit 6: How to learn successfully. 6: : . . . . . : . : , , . : , , -. : , , ; , , ; , , ; , , -. . | . . . | . . | ||||
6.1 | : Types of business letters.(1) | The request letters. Information inquiry and offers. | Write a request letter to a company. | |||
6.2 | : Types of business letters.(2) | Replies to enquiry. Letters of confirmation. | Make a reply to enquiry and write a letter of conformation. | |||
6.3 | : Complaints and claims letters. Replies to complaints. | Complaints and claims letters. Warnings of cancellation. Complaint of: delay, poor quality, bad packing. | Write a letter from buyers, saying that some articles are missing from a delivery. | |||
7. | : Recruitment agencies. Recruitment packing: Resume and Curriculum Vitae. Headhunters. | Make a CV, present the information about yourself. | Make an origin recruitment packet for the Personnel or Human Resources Department of the company. Write resume, Curriculum Vitae, Applicant letter and apply a vacant job position of PR-manager in PR-agency. | |||
: Advertising and. Business letters standards: congratulations and invitations; ooking; travel arrangement; faxes and telexes; telegrams. | Advertising letters. Business letters standards. Congratulation. Invitation. Advertising. Bookings. Travel arrangements to be made. Faxes and telex messages writing. Telegrams writing. | Work on advertising materials and make Business letters. Write a letter of congratulation. Make a hotel reservation for six members of the staff coming on business to London. Make a reservation for immediate possible flight from Tokyo to Bangkok. Send a telex message to your suppliers to confirm a shipment order. Write out telegram in full, turning it into a letter. Add any information you consider necessary. | ||||
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3 : 108 =20 =3 | ||||||
8. | 2 ( 4-8). Welcome to the Profession. 4 : People, Government and Communication. : : . . | Discuss the actual problems of advertising in Russia/Khabarovski Krai | An essay on advertising: Is advertising really necessary? Should the mass media be supported by advertising or by the government? | |||
5 : Welcome to Public Relations | Discuss the role of PR practitioners in organizations. | An essay explaining why you have decided to become a journalist or PR practitioners. | ||||
8.1 | 1 : Company Structure | Describing jobs Presenting companies | A Company profile. Company presentation (general) | |||
8.3 | : : . . | |||||
9. | 6 : Writing in Public Relations. | Discuss The day you write to please everyone you are no longer a journalist. | An essay. | |||
7 : Writing for Newspapers. | C omment on some statements. | A short story about an event in your university. | ||||
8 : The Art of Editing. | Comment on some statements. | Edit a story, written by your classmate. | ||||
9.1 | 3 : Retailing | A consumer survey | A consumer survey report | |||
9.2 | . . . | |||||
3 ( 9-10). 9 : The History of Calendar. | Compare natural and artificial time intervals. | A short essay. | ||||
10 : Christmas: History and Traditions. | Compare the celebration of Christmas and the New Year Eve in Russia. | Write a Christmas card to your classmates. | ||||
10.1 | 4 : Franchising | choosing a franchise | an e-mail message: applying for franchise information; the presentation of franchise business (general) | |||
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4 : 72 =20 =2 | ||||||
4 ( 11-12). 11 : The Early History of the New World. | Presentation. Discuss the problem: What would have happened if Europeans hadnt come to the New World? | An essay on any of the topics suggested for presentation or group discussion. | ||||
12 : English in Australia. | Presentation: The British Empire. Its geography and its role. | A short description of any foreign state, which used to be a part of the British Empire. | ||||
11.1 | 5 : International Business Styles | giving and asking for advice; cross-cultural consulting | A memo. Work on the recommendations about social and cultural behavior abroad at business trip. | |||
11.2 | : I II. , , , . | |||||
6 ( 16-17). Some Facts about the Environment. 16 : Helping the Environment around us. | Comment on some statements. | A short report about helping the environment in Khabarovsk. | ||||
17 : The Greenhouse Effect. | Present a report about environmental problems in your region. | A short report based on the presentation: Worlds Hot Spots. | ||||
12.1 | 7 : Business and the environment. | Environmental cartoons. The role of business in environmental affairs. Convincing a sponsor. | A letter of request. Work on the project on environmental protection for an organization. | |||
12.2 | : . . . | |||||
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