ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ -ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ -,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ,ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ -ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ -ᅟ ᅟ ᅟ ᅟ .
, , . - ( , ..).
Procterᅟ &ᅟ Gamble, Headᅟ &ᅟ Shoulders, Pertᅟ ᅟ Pantene, , .ᅟᅟ
ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ,ᅟ .ᅟ ,ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .
|
|
ᅟ -ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ (ᅟ )ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ (ᅟ ).
ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ -ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .
ᅟ :
-ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ..ᅟ ᅟ ,ᅟ ᅟ ᅟ ?ᅟ ᅟ ᅟ ᅟ
-ᅟ ᅟ ᅟ ᅟ ᅟ ?
-ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ?
ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ..ᅟ 2+2=5.
ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ..ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ 3-ᅟ :
1.ᅟ ᅟ
2.ᅟ ᅟ ᅟ ᅟ ()
3.ᅟ ᅟ ᅟ ᅟ ᅟ (ᅟ ᅟ ᅟ ).
ᅟ ᅟ ᅟ ,ᅟ , ᅟ ᅟ ,ᅟ - , . , , . ; . . , , . , .
|
|
, :
() , , , , . , , , .
, - . , . , -, . , , , . , - , , . , .
ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ,ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ ᅟ .
2 -ɻ
2.1 -
- , , , . - .
: 652600, , . , . , . 17, . 25.
- . , , , , - .
- . , , , , . , .
, , , , .
|
|
; - ; - ; ; ; ; , , .
- : , , , , , , , .
. .
.1 -, , , . . [22, .39]
1 -
- - . - , .
2.2 -
. , - , , .
.
- :
- 50% , , 10- , ;
- , , - , ;
- / 30 .., , , ;
- , , , , , .
:
- ;
- , .
- .
. : , , - , . .
|
|
1.
1 -
- . | |
- , , : - - - - . | |
- : - ; - ; - . | |
- | , . , , . , . , . . . , , , , . - , , , ( , , , , , ). - - . - (. II) (. ). |
- , , , ; - |
, . , , .
, , [11]. . 2 .
2 -
- ; - ; - ; - ; - . | - , ; - ; - ; - ; - ; - ; - . |
2 . , , .
- - .
, , , SWOT [2]. SWOT- 3.
3 SWOT- -
- ; - ; - . ; - . | - ; - ; - ; - . |
- ; - , . - , . | - ; - ; - |
|
|
, .
, .