Holiday Marketing - Retailers are Vying for Consumers Using the Top Trends and Strategies

Creating Your Annual Marketing Plan

The new year is only a few months away, so it's time start putting together our marketing plan, strategy and calendar. This can seem overwhelming, especially during the holidays, but I've pulled together some resources that can help.

Featured Articles:

· Create a 90-Day Marketing Plan

· Create an Effective Marketing Kit

· Small Business Marketing Basics

Marketing Spotlight10

How to Land an Entry Level Marketing Job or Internship

Monday December 10, 2012

In a recent discussion with a friend she shared with me that her son was graduating college with a marketing degree, but had not done any internships or landed an entry-level marketing job.

She was concerned and I can understand why.

In today's economy there are many experienced marketing professionals that have been laid off and are looking to re-establish their marketing career by re-entering the workforce. This means that those looking for entry level jobs or internships will face fierce competition and companies will have to make the decision on whether to hire someone who is experienced or someone who has recently graduated.

What does this mean for college students and new graduates today?

It means you are going to have step up your game. You will need a strategic plan in order to work towards landing the position that you desire.

It's going to take some work as well as patience, but I'm here to share with you information that can help.

· Top Five Entry Level Marketing Jobs for New College Graduates

· Five Tips for Landing a Marketing Internship or Entry Level Job

· Marketing Internships - How to Land the One You Want

Your turn: Are you a college student or recent graduate that has landed an entry level job or internships? If so, share your success story.

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IFTTT - Save Time and Automate Your Social Media Marketing Tasks

Thursday November 29, 2012

I'm sent books to review, software to review, and marketing services to review. I always appreciate them, but at times the volume can be overwhelming.

This week I was referred to a service that caught my attention, because not only could it help me in being consistent in marketing efforts, but it also saved me time. If you are a marketer like me, which if you are reading this I'm sure you are you can understand the need for saving time. It seems our days are getting busier and busier that we often leave our work day with more tasks on our "to-do" list than what we started with.

Ok, enough about that - on to the tool that create not only an excitement but a sense of urgency to share it with you.

It's called IFTTT - it stands for "If This Then That."

Confused yet? Don't be, I believe with a little practice and minimal time this tool can be one of your favorites as well. Learn how IFTTT helps me in automating tasks not only to help in my own marketing efforts, but to assist the marketing efforts of clients read my review of IFTTT.

Share with me your recipes, I'm anxious to see how you will be using IFTTT.

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Holiday Marketing - Retailers are Vying for Consumers Using the Top Trends and Strategies

Wednesday November 28, 2012

Ecommerce holiday planning takes time and effort and it also means being aware of the latest trends, tools and technologies that consumers are using. You can't just do what you did last year and expect to increase your online sales. We are less than 26 days from Christmas.

What have you been doing this holiday season? Review the top 5 ecommerce trends and strategies for the 2012 holiday season - grab a few of the ideas and get moving, you are running out of time.

Important dates still remaining in the 2012 ECommerce Holiday Season

· Mon December 10, 2012 Green Monday

· Fri December 17, 2012 National Free Shipping Day

Local retailers are vying for the business of consumers this holiday season - using tactics and merchandising that has proven to successful in the past. We are seeing different strategies used by brick and mortar retailers and online retailers. They realize that this year will be very different than a year ago and they are working hard to get consumers to spend their holiday budget with them.