. , , . . 1530 . , . XVI , , , , , , , . , "scrittori d'avisi" ( ), novellanti gazettanti 25.
, - . 1568 , , Ordinari Zeitungen ( ). , , , ( ) 26. 1604 . 28 , , , 27.
. , , , . . , . , - . , .
. 1611 I , The Publicke Register for Generall Commerce ( ) 28.
, 40 . , , . . . . , .
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17 , . 1629 : ' ! , , , , , . . , , , , ... , ... 29
, . XIII : , ... , ... 30
. . : ... , . , 31.
. 1630 . , 30 1631 . La Gazette (), . 1200 . .
La petite affich du bureau de I'addresse ( ). , 15 1 1633 , , . , , , 32.
- . 1637 I. , , . 1648 .
, - , . . , , 1609 Relation allerfumemen und gedenkwurdigen Historien ( ), 33.
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1621 , Coranto (), . , , , .
25 . . . 2. ., 1907. . 13.
26 . . 16.
27 . , , . ., 1906. . 111.
28 Elliott . A History of English Advertising. London, 1962. P. 13.
29 . // . . . 1978, 4. . 38.
30 . // . . . 1978, 4. . 38.
31 .
32 Elliott . A History of English Advertising. London, 1962. P. 19.
33 BuchliH. 6000 Jahre Werbung. Bande 1-4. Berlin, 1962-1967. . 2. P. 252.
, . News (), 2 1622 , 23 , . . . 34. , si quis.
. . . , , Staple of News ( ), , , . , , , .
Gazette 1631 . , , . 3 Gazette :
9 , . , , , 35.
: .
:
. . , . - , , , . 36.
, , 37, - .
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, , , . Mercurius Politicus ( ), , . , 1652 . , . .
14 1657 , , Office of Publick Advice ( ), . curius Politicus, 3 10 . The Publick Adviser ( ), . 19-26 1657 16 in octavo. , , , . , .
, , . : . , 9 , , 9 , , . . - (), 38.
34 Elliott . A History of English Advertising. London, 1962. P. 22.
35 . . , . ., 1894. . 9.
36 ., . . ., 1978. . 27.
37 Elliott . AHistory of English Advertising. London, 1962. P. 20.
38 Elliott . A History of English Advertising. London, 1962. P. 39-40.
, , , , XVI . , XVII, . . , , . . , 1652 , The Publick Adviser , :
, , , , , , , , , , , , , , , , , . 39.
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. , : The virtue of the coffee drink ( ) 40 . XVII , , . . XVIII . , , , . , . , , , . , . Lloyds News ( ). 1 1696 . , , , . , . , , , .
39 Sampson H. A. History of Advertising from the earliest Times. London, 1874. P. 72.
40 Sampson H. A. History of Advertising from the earliest Times. London, 1874. P. 68.