1. Mark is a market research assistant: he (analyse) ______market data.
2. Today is a holiday and Mark isnt in the office. He (play) ______ football.
3. Mark (play) ______football twice a week.
4. Currently, Mark and his colleagues (work) ______on a special project.
5. They (conduct) _____market research for a new sports magazine called Goal!
6. Young men (read) ______the magazine.
7. Goal! Has a problem at the moment: Not many people (buy) _____the magazine.
8. Mark thinks that this is because men (not read) ______magazine very often.
2) Which offer or request 1-6 matches both responses a-f?
1. Would you like a cup of tea?
2. Let me show you our new offices.
3. Can I post your letters for you?
4. Could you give me Jons number, please?
5. Would you please give me some water?
6. Could I use your office this afternoon?
a. Just a glass of water, please.
b. Dont worry, I can do it myself.
c. Yes. Just a moment, its on the database.
d. Its a bit difficult. Jackies using it.
e. Yes, thats no problem.
f. Thank you. That would be very interesting.
Choose the correct variants.
A. Good afternoon. Could you/ Do you want to give me some/ an information about flights to Lisbon, please? I like to/ Id like to travel on Monday morning at 8 if possible.
B. Monday. OK. Let me/ Can you check.
A. There arent any/ some flights at 8, but theres an/ some earlier flight at 6:30.
B. How much does that cost/ is that cost?
A. 750 Euros.
B. Thats much/ a lot! Do you have/ Are you having any cheaper flights/
A. Sorry, not then. Theres a flight at 15:30 on Sunday which costs/ is costing 280 Euros.
B. Can I/Let me get a seat on that flight?
A. Yes but theres only one seat left! Do you want to/ Do you like to book it?
B. Well, I wait/ Im waiting to hear from my colleague.
A. I would/ could hold it for you, if you like.
Complete the text with these words.
partners produce run set up founders
Jack Russell and Ray Fox are the _______ of a film company that makes cartoon films. The two ______ know each other from their student days. They decided to ______ the company after making a video together at university. Now they _____ a big organization with over five hundred employees. They _____ some of the best known cartoon films in the business.
References:
Adapted from Intelligent Business by Christine Johnson,p.23
Unit 7. Data. No Privacy
Vocabulary.
Browse-
Data-
Database-
File-
Information Technology-
Record-
Research- ,
Security-
Store-1) 2)
Website--
Information technology (IT) makes it easy to store huge amounts of data, or information, on computer databases. Companies and organizations collect information about people all the time. Companies conduct research into peoples buying habits so that they can improve their marketing. Organizations collect data for surveillance purposes: to help stop criminal activity and increase security. Someone somewhere is recording nearly everything we do.
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Lots of people have to manage large amounts of information. You may be a manager, a secretary, or a student. When you have information that you may want to use in the future, you have to store it where you can find it again.
The first step is to decide how to structure your filing system. Ask yourself: What are the main categories of information that I deal with? Then divide them into sub-categories.
The second step is to create files for each kind of material. Give each file a name. Ask yourself: Is this name helpful when I want that file again?
The third step is to arrange your files for easy access. Ask yourself: Which files do I use often? Which are important? Put these files at the front of the filing area. Or on a computer, create a short-cut to those files.
Finally, keep your filing system up-to-date. Delete or throw away old material. File new information immediately in the right place. And review your system often. Ask yourself: Does this system work for me? Can I organize it better?
Finding information takes time. A good filing system can save you a lot of time.
Answer the questions according to the text:
1. Why is it useful to collect information about customers buying habits?
2. Why is important to manage information well?
3. What are three steps?
4. How do companies collect information about people?
5. What do most people think about having so much surveillance?
Exercises:
