Volvo Trucks North America
Carmichael Lynch Spong
1998 .
.
1996 . Volvo Trucks North America, Volvo , 17- . , Volvo Trucks . 11,1% 1995 . 9,1 % 1996 ., Volvo Trucks . VN, , 1996 . , .
, , Volvo Trucks . - 32- * (Super Bowl XXXII). Volvo Truck , , PR- PR- Carmichael Lynch Spong (CLS) Carmichael Lynch Advertising.
. , - 60% , .
. 200 , , , Volvo Trucks. Volvo.
. , .
. , (-) - , .
: 1) Volvo VN, Volvo -770, Volvo Trucks ; 2) Volvo -; 3) Volvo; 4) Volvo Trucks .
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: 1) - ; 2) 229 Volvo Trucks; 3)3000 Volvo Trucks', 4) .
: 1) 35 , ; 2) - .
: 1) , Volvo Trucks ; 2) Volvo Trucks 3) ; 4) Volvo Trucks ; 5) Volvo Trucks .
: 1) PR 600 . .; 2) 1,7 . .
, Volvo Trucks .
. , . . Volvo -770 120 . ., , . , , . , -, , : 1-888-WIN-A-770, ( Volvo- 770); , ; - Volvo Trucks. . 229 Volvo Trucks , , , (. ).
. 3000 Volvo Truck .
Volvo Trucks .
. , -.
. . - ( ) 60- .
- Volvo Trucks , - ( ) Volvo- 770 .
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- .
Volvo- 770. (30 ) Volvo- 770.
. Volvo Trucks, . , , Volvo Trucks.
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Volvo Trucks .
. Volvo Trucks 40 . , , , . -.
PR-
1. Volvo VN, Volvo -770, Volvo Trucks .
. 1,4 ., .. 45%, . , 1 . . Volvo Trucks 98%- Volvo .
-. , - 220 .
. 231 91,1 . -. Associated Press, Reuters, USA Today CNN.
. Volvo Trucks . 27- 52, , Coca-Cola, Federal Express Nike.
-. 1 16 1997 . 732 . , 23 Volvo- 770 120 . . 22% .
2: Volvo -.
. Volvo- 770 . , Volvo .
. Volvo. , , 1520% , , .
3: Volvo.
Volvo-770. 2,5 . .
. 48 . , 31 . Volvo Trucks. 55% Freightliner 1997 .
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. IV . 1997 . 32% , 1996 . 1997 . 111%. IV . Volvo Trucks 9,1% 1996 . 10% 1997 . 17- .
4. Volvo Trucks Volvo.
. 70% 229 Volvo Trucks .
: . 85% , Volvo Trucks. 90% Volvo Trucks .
: . 4 . , Volvo Trucks. 8,9 , 8,7 .