, Advertising Age . , 10 , 10 *.
, -:
1. Marlboro.
2.
McDonald's.
3. Green
Giant.
4. Betty
Crocker.
5. Energizer.
6.
Plllsbury.
7. Aunt Jemima.
8.
Michelin.
9. KeUoggs.
10. Borden.
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- , , . , , Advertising XX . . . , , , . ,
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XX :
1. (De Beers)
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2. ! (Nlfce) ,
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3. (Coca-Cola) , .
4. , (Miller
Lite) , .
5. (Avis) .
6. (Maxwell
House) .
7. (WheaHes)
.
8. ,..? ? (Clairol) .
9. ? (Wendy's)
, .
10. ,
(Morton. Salt) .
.
Advertising Age, , , (VW Avis), (Coca-Colo), (Marlboro), (DeBeers, Nike), - (McDonald's), (Absolut Lite) (ClairoQ. , - .
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( Crest) .
( Yellow Pages) .
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( M&Ms) .
(General Electric) .
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( , Borden, Arm & Hammer, MGM, Camel, Paramount Columbia,
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.
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, Rainbow.
.
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, . , , Advertising Age, XX :
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|
1. You deserve a break today (
) McDonald's.
2. Be all that you can be ( , ) .
, |
3. Pepsi-Cola hits the spot (Pepsi-Cola ) Pepsi-Cola.
4. Mmmm, mrnmrn, good (, , !) Campbell's.
5. See the USA in your Chevrolet (
Chevrolet) GM.
6. 'I wish I was an Oscar Meyer wiener (
Oscar Meyer)
Oscar Meyer.
7. Double your pleasure, double your fun
( , ) Wrigley's
Doublemlnt.
8. Winston tastes good like a dgarette should"
(Winston ,
} Winston.
9. It's the real thing ( )
Coca-Colo.
10. A little dab'll do ya> ( -
) Brylcreem.
. , , Doublemint, - . .
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, . , . , , . : , , -, , , , , , , , , , , , , , , , , , , , , , - . , - .
, .
, . , . Avis, , , ( , ), Hertz National , , . , , Avis. , , , , - Avis . , , , . .
; , , Lean Cuisine. ,
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, , . . , Lucent, Oracle, DHL, Agilent. Clngular, , , - . . . ABC . , .
, , . . . , . : , !' , , . , Jeep Wrangler , . , ,
Jeep Wrangler. , , . , . Jeep Wrangler , . , . , , . .
, . , , . , -. : , TEAM*. TEAM , , .
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- . Leo Burnett. . - , : , United Airlines, ...' : . . , : United Airlines. , . ! .
- . Burger King, .
. : . Charmin
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, . , , Charmim .
. . Timex , . Timex : ' !-.
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