1960- . . 1964 . .
1960-70- . : , , .
- .
1980- .
, .
1987 .
1990- . . , .
. Mediametriev(France) and Gallup Poll ().
: , ,
: , , - 5-
1996 . .
1990-2000- .
1998 . Gallup Media. 2001 TNS.
GGTM
Global
Guidelines for Television Audience Measurement
:
(day after recall):
(diary panel)
()
Peoplemeter (PM), Passive Peoplemeter (PPM)
:
- , . "" (coverage, reach). , , . Reach - ( )
- reach (, )
- ,
- ,
: , ; ; ; ; .
(rating) - , (, ). / - . - .
(share) - .
(affinity) - (). =
:
-
( , , .)