, , [, , , , , . . . ] , . , , 50% -, 60% - ( 80% ), $75 000 , (Gallup Poll, 1990). 1987 . Roper Organization , , , , $50 000. 1996 . $90 000 (Schor, 1998). : , , .
1970--1980- . , - 250 000 . , , 50% 1971 . 75% 2000 . 39% 1970 . 74% 2000 . (. .2). , , , . .
. .2. . ( Dey, Astin & Korn, 1991, 200 000 . 7 )
<, , , . Lexus >
! 19 , , . , , , , .
. , , . 1990- . 4 , . - Four Seasons ( ) Aspen ( $5500) . 10 150 , $10 000. $30 000 ( 1996 .) 7% , 12%.