(personal consumption expenditures) - , .
(PI) (personal income) - .
(TU) (total utility) - .
(market positioning) - , , .
(consumer buying behaviour) - , .
(utility of benefit) - .
(consumer) - , , (, ) , , , .
(consumable product value) - .
(consumer goods) - , .
(consumer choice) - , ( ).
(needs) - - , .
(equilibrium price) - , .
(disposable income) - .
(risk) - , . . .
(market) - , ( ) () , .
(, ) cost of goods (work, services) (, ) , , , , , , , .
(market segmentation) - , , .
() (value of product) - .
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(good) - , , -.
(service) - , , .
() (price) - ( , ), .
(elasticity) - , , .
(efficiency) - , () (): .
