UIB
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Express Assessment of Corporate Media Effectiveness
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Agafonov Leonid S.
Doctoral Student, chair of foreign journalism and literature, Faculty of Journalism Moscow State University, E-mail: [email protected]
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Abstracts
Effectiveness is the key criterion for corporate media assessment. Surveys are not always applicable to in-house publications because they are costly and time-consuming. A desk technique for a prompt assessment of an in-house publication is proposed.
Key words: corporate media, effectiveness, media potential.
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