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| Packaging (Britain) | |
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b) Marketing, .
Marketing is an activity to design and sell a product or service by considering what customers want, how much they are willing to pay, where they want to buy it. Marketing is a very important part of business and communication. The purpose of marketing is satisfaction of customers and as a result a profit for a company. To satisfy customers, marketers can get information from clients in different ways: the Internet, survey, telephone calls, questionnaires.
To be successful marketing involves many things. First of all, successful marketing is a good creative campaign. It also involves extensive good marketing communication, reaching the right people, sending and getting clear marketing messages, and working well with sales teams to get the right sales channels. The most common purpose of successful marketing is customer orientation. It means 4 things: producing what customers want, when they want it at the right price and in a way that's profitable for the company.
Unsuccessful marketing campaign is a campaign which is badly planned, badly budgeted. In other words, unsuccessful marketing lacks at least one of the components of the marketing mix.
There is a tendency to produce luxury goods because nowadays people prefer to buy their desires rather than needs. To launch luxury the companies should produce goods of the highest quality and give their brand emotional qualities that match customers' desires (wishes) thus creating and selling dreams.
.
1. What is marketing?
2. Whats the purpose of marketing?
3. How can you describe successful and un successful marketing?
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4. What are the latest tendencies in marketing?
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b) Trade and sales, .
Trade is the willing exchange of goods, services, or both. Trade is also called commere.
A mechanism that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and services. Modern traders instead generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and later credit, paper money and non-physical money) greatly simplified and promoted trade.
Trade between two traders is called bilateral trade, while trade between more than two traders is called multilateral trade. Trade exists for many reasons. Due to specialization and division of labor, most people concentrate on a small aspect of production, trading for other products. Trade exists between regions because different regions have a comparative advantage in the production of some tradable commodity, or because different regions' size allows for the benefits of mass production.
As such, trade at market prices between locations benefits both locations. Trading can also refer to the action performed by traders and other market agents in the financial markets.
:
1. What is trade?
2. What helps the modern traders to negotiate?
3. Why does trade exist?
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OBJECTIVE To obtain a position as
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Apply my skills as
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ACCOMPLISHMENTS (sphere of action)
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EDUCATION
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(Dates) (Title of educational institution, Major, Degree)
SKILLS Computer: (Name of program)
Languages: (Native and foreign)
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REFERENCES Available upon request
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