, . . . 2.1
2.1
1. | |||||||||||
18. | 33. | ||||||||||
35,3% | 64,7% | ||||||||||
2. | 16 20 | 20 25 | 25 30 | 30 35 | |||||||
13. | 25. | 10. | 3. | ||||||||
25,49% | 49,02% | 19,61% | 5,88% | ||||||||
3. | |||||||||||
31. | 18. | 2. | |||||||||
60,8% | 35,3% | 3,9% | |||||||||
4. | |||||||||||
25. | 17. | 4. | 5. | ||||||||
49% | 33,3% | 7,8% | 9,8% | ||||||||
(98%) Oodji, , , .
, . . 2.1.
. 2.1. ,
. 2.1 , 15,86% , 16,55% PR-, 2,76% sales promotion, 12,41% -, 10,35% digital-, 4,83% , 6,21% , 8,79% , 6,21% , 3,45% , 13,1% .
, Oodji. . 2.2.
. 2.2. , Oodji?
. 2.2, 14% , Oodji, 16% -, 6% , 4% , 50% , 4% , 6% .
. . 2.3.
|
|
. 2.3. . ,
.2.3 , 11,94% Chanel, 26,9% Dior, 11,94% Nike, 7,5% Adidas, 5,97% MANGO, 4,47% D&G, 5,97% , 25,37% .
. .2.4.
. 2.4.
. 2.4 , 13,7%, - 5,8%, 12%. 10,5%, - 8,3%, - 7,1%, - 9,8%. 9,4%, PR- - 9,5%, - 6%, - 8,2%, - 6%, 10,6%. 1%.
, , , . . 2.5.
. 2.5. , ?
. 2.5 , 58,82% , , 11,77% , 1,96% - , 1,96% - , 1,96% - , 1,96% - , 1,96% - . 13,73% , PR- . 3,92% , , 1,96% .
, , , , , . . 2.6.
. 2.6. , ?
. 2.6, 24,19% , , 24,19% - , 20,16% - PR-, 6,45% - , 5,65% - , 4,84% - . 5,65% , , 4,84% - , 4,03% - , 1,61% - , 0,81% - . 0,81% .
|
|
, , , , , . , , . 2.7.
. 2.7. , ?
. 2.7 , 78,4% , , , 13,7% - , 2% - , 2% PR-, 2% - . 2% .
, , , . . 2.8.
. 2.8. , ?
. 2.8 , 4,84% , 1,61% - , 5,65% - , 3,23% - , 2,42% , 4,03% - . 34,68% ; 20,16% - PR-, 6,45% - , 8,87% - , 2,42% - , 5,65% - .
. . 2.9.
. 2.9. , , ,
. 2.9 , 31,93% ; 7,56% ; 21,85% ; 60% ; 12,61% .
, , , . . 2.10.
.2.10. , ?
. 2.10, 60,8% , 7,8% - , 2% , 2% - , 3,9% - . 17,6% , PR-, 2% , 3,9% .
, Oodji . . 2.11.
|
|
. 2.11. , Oodji
. 2.11 , 7,8% . 25,5% , 51% , 15,7% .
Oodji. . 2.12.
. 2.12. , Oodji
. 2.12 , 7,8% , Oodji , 15,7% , 49% - , 27,5% - .
, Oodji. . 2.13.
.2.13. , Oodji?
. 2.13., 14,89% , Oodji , 4,79% , 5,32% - Oodji, 1,06% - , 3,19% - , 11,17% - , 18,62% - . 5,32% Oodji PR-, 4,79% - . 15,96% , 6,92% - , 6,92% - . 1,06% .
Oodji. . 2.14.
. 2.14. , Oodji ?
. 2.14 , 13,9% , 19,4% - , 13,9% - , 9,72% . 2,8% , 11,1% - , 11,1% - , 4,17% , 2,8% - , 2,8% - -, 9,7% .
.
Oodji. . . , , , , PR-. Nike, Dior, Chanel, Adidas, MANGO, D&G. - , -. , Oodji. , , . , . , , PR- . , . , , . , , , . , . Oodji. Oodji . , Oodji , , , . , Oodji , , - .
|
|
, Oodji , , .
Oodji.