. . . , . , , .
XX . 1900 . . 1904 . . 1918 . . . , - , 1922 . - . 1923 . : Crystallizing Public Opinion ( ).
1930- . ; - AT&T, General Motors - . - , , , . , .
XX . . , , , . , :
- (1900-1930- );
- (1930- - 1950- );
- ( 1950- ).
, , . , , , . , . 1948 . (Public Relations Society of America).
. - - . ( ) - . . (Goodwill), , . 1955 . (International Public Relation Association). . , , , , , , , . . , , , , . .
|
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- 1970-, л - , , . . , , . . , . . . .
. . . 1996 . - . . . . - .
, . 1, 439 Fortune 500 ( ) , . 5400 , - General Electric. - Deutsche Bank. - Chase Manhatten Bank, (Department of Public Affairs) - . - Microsoft. IBM - . , , , , , - , .
, - ( ). . 800 65 .[3]