, , , . (Moscovici & others, 1969, 1985) , , , . , , .
(Clark & Maass, 1990; Levine & Russo, 1987). , , . (Wood & others, 1994). ( ), , (Burnstein & Kitayama, 1989; Mackie, 1987). , (. 8).
, , , (Levine, 1989). , , , (Kameda & Sugimori, 1993; Kruglanski & Webster, 1991; Trost & others 1992). , , (Papastamou & Mugny, 1990). (Charlan Nemeth, 1979) , . , , , .
, (Mucchi-Faina & others, 1991; Peterson & Nemeth, ). , ,
9. ■ 393
. , , , : , *. , , - , (Schachter, 1951). . , , , , , . , , (Mullen & others, 1989).