1)_________ insure a) choice
2)__________ retailer b) set as a price
3)_________ price with the c) one who sells in small
market amounts to" customers
4)__________ option d) please
5)__________ competitor e) guarantee
6)__________ personal f) the path goods take when
7) objective moving from manufacturer
8) satisfy to customer
9)__________ take place g) private, relating to an indi-
10)__________ channel of vidual
distribution h) accomplish
11)__________ charge i) to charge an average price
12)__________ achieve j) occur
k) rival, opponent
l) goal
Exercise 5. Fill in the blanks with the most appropriate terms from the box:
vital, insure, retailer, prices, placement, charge,
wholesaler, price, leader, take place, channel of distribution
The most common s manufacturer whole-saler
consumer. Distribution can, however, ________ through slightly modified channels. For example, products are sometimes sold directly by the_____________or the manufacturer, rather than by the retailer. Generally, wholesalers _________ lower ______________than retailers and sell in larger quantities. Together, these channels of distribution play a ____ role in the__________element of marketing.
