1. Sans-serif fonts have become the de facto standard for body text onscreen, especially online. 2. Some industries such as building and construction offer plenty of opportunities for black economy enterprise and many who work in these industries, the so-called "moonlighters", have in effect two jobs, one in the formal economy, the other in the black one. 3. The American psychologist Frederick Herzberg has proposed a theory of motivation. The main application of the theory is job enlargement (when employees carry out wider range of tasks) and job enrichment (when employees are given more responsibility) in performing a job by manual workers. 4. The other possible application of the theory is job rotation - when employees are trained in several minor skills and exchange jobs with each other at intervals. 5. Always bored with studies Ray Kroc left school at fifteen to enlist as an ambulance driver at the end of World War 1. 6. The mixtures sold very well for a while, but when soda fountains began to go out of fashion in the early fifties, Kroc became concerned about his narrowing market. 7. Nothing was sold but hamburgers (15 cents), cheeseburgers (19 cents), French fries (10 cents), coffee (5 cents) and milkshakes (20 cents). 8. Takeover bids are usually made on attractive terms, relative to the current market price of the shares. 9. In 1981 she diversified into menswear and soon after that she began to export, selling her first license in Japan in 1984. 10. Divisional structure is associated with market expansion and product diversification. 11. Other central activities might include R&D and purchasing, to benefit from economies of scale. 12. Productive machines have replaced many of blue-collar workers. 13. We talked with executives who saw themselves as beneficiaries of such leadership. 14. Atypical job interview usually consists of four principal parts: introduction - establishing a rapport, main part - discussion of the interviewee's background and credentials, conclusion - answering the interviewee's questions, parting - thanking and saying good-bye. 15. There is a history of "white elephants" - products that were developed and launched which proved to have little or no demand, e.g. the infamous Sinclair C5 electric car. 16. Companies that sell a wide range of products find it helpful to analyze their offering according to the portfolio theory. 17. This property is called liquidity. 18. According to the well-known "Four P's" formulation of the marketing mix, this clearly a matter of promotion. 19. Reduced price packs in supermarkets, can be used to attract price conscious brand switchers, and also to counter a promotion by a competitor. 20. Stores often reduce prices of specific items as loss leaders which bring customers into the shop where they will also buy other goods. 21. Supermarkets sell food and basic everyday necessities. 22. The idea of Wal-Marts is creating one-stop shopping environment.
Notes
- "moonlighters" - ,
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- job enlargement -
- job enrichment - ( )
- job rotation -
- to enlist -
- soda fountains - ( )
- french fries - ,
- take-over bid - '
- diversification - ( )
- economies of scale - ( , , )
- blue-collar workers - " " ( )
- beneficiary - (, )
- rapport -
- "white elephant" - " " ( )
- portfolio theory - ,
- liquidity - ( )
- promotion - -
- reduced price packs -
- price conscious -
- brand switchers - ,
- loss leaders - ,
- everyday necessities -
Wall-Mart-
