Speak about operational and conceptual definitions of Public Relations.
How did the definition of PR appear?
What do you know about Dr Rex Harlow?
What contribution did he make to PR?
How was the definition of PR updated on the 35th National Conference of the PR society of America?
Public Relations as a management function.
What functions does PR specialist perform?
How can you explain the management functions of PR?
Marketing.
Define marketing and describe its role in society and its importance.
Illustrate the steps in the marketing process, discuss the process of using market research to understand consumer behavior, refer to marketing opportunities, market segmentation, marketing strategies etc.
Identify the four Ps of the marketing mix and describe these elements.
Non-profit marketing.
Define nonprofit marketing, illustrate its importance.
Comment on the essence and importance of a societal marketing concept.
Explain the appearance of nonprofit organization marketing and its perspectives.
Special types of non-profit marketing.
What types of non-profit marketing do you know?
Why are they so important for society?
Give examples of non-profit marketing organizations.
Difference between Public Relations and marketing.
Define PR and marketing. Analyze functions and aims of PR and marketing.
Compare the activity of PR specialist/advertiser and marketer.
Publicity.
Define publicity.
Give examples of different publicity methods. Point out the most effective ones.
Compare and contrast publicity and advertising.
Prove that publicity is a part of PR functions.
Give examples of how publicity works.
List advantages and disadvantages of publicity.
Portrait personal traits and professional skills necessary for publicity practitioners.
Advertising.
Define advertising as a part of PR.
Why advertising is so important for a society and for an organization?
Give examples and classify advertising media according to their efficiency.
Compare and contrast publicity and advertising.
Difference between publicity and advertising.
Define publicity and advertising.
What are the aims of advertising and publicity?
What is a controlled method of placing messages?
Compare and contrast publicity and advertising.
Importance of advertising.
Define advertising as a part of PR.
Why advertising is important for modern society?
Speak about institutional advertising and its importance. Give examples.
Advertising media.
What advertising media do you know?
Speak about advantages and disadvantages of various advertising media.
How to choose advertising media in order to make an advertising message more effective?
Public affairs.
Define public affairs. Describe the role of public affairs specialists.
Describe personal qualities and professional skills of a public affairs specialist.
Identify public affairs as a part of PR.
Lobbying.
Define lobbying and explain its role in political sphere of a democratic society.
Describe personal qualities, professional skills and expertise professional lobbyist must possess.
Describe various forms of lobbying.
Press-agentry.
Define press agentry. Discuss the process of using press agentry to build name recognition.
Describe the major strategy of a press agent
Describe personal qualities and professional skills of a press agent.
Issues management.
Define issues management. Explain its importance for business survival.
Give tips for a successful and efficient issues management.
Describe personal qualities and professional skills of a press agent.
