Hello. I am Helen Perttonen. I am the marketing manager at AYT, and I am going to you a brief overview of our company. My aim is to outline the main reasons why you should consider AYT for your construction project.
First, I’ll give you some general information about the company. Then I’ll talk about our international operations. And finally, I’ll point out the main reasons for our success.
So, let me start with the company.
AYT was founded in 1912, and it’s one of the oldest building companies in Finland. At first it was purely a construction company, building houses and apartment blocks in the residential construction sector. Now we are also a service company. We don’t just build houses, we offer finance and maintenance services as well.
We are quite a big company with 22,000 employees. Last year we had a turnover of three billion euros, and made a net profit of more than 90 million euros. We are market leaders in Finland, with 32 per cent share of the market. So you can see that we are a strong and successful company.
Well, that was some general information about the company. Now, I’ll move on to our international operations.
We have more than 40 years’ experience of residential construction outside Finland. We have operations in Sweden, the Baltic States and Russia. In fact, more than a quarter of AYT employees work outside Finland. So we have a lot of experience in managing international construction projects.
And so to my final point: the reasons for our success.
Well, firstly, there is our expertise. We have chosen to specialize in building residential houses and apartments so we have excellent knowledge of this area.
Secondly, our quality standards are extremely high – as high as anywhere in the world. So we feel confident in offering long-term guarantees for all our work.
Thirdly, we have excellent project management and cost control. This is important so we can finish each project on time and in budget. It means that our clients don’t have to worry about extra costs mounting up as a result of delays and poor planning.
So - to sum up. I hope to have shown you that we are a well-established company, financially sound and a market leader in the home market. We also have strong international experience in several countries outside Finland. We offer the highest possible standard of construction together with excellent project management. These are the reasons why you should consider AYT for your construction project.
Thank you very much for listening and if you’ve got any questions, please feel free to ask.
Now the task for you: Think about your company or a company you know. Study the language, delivery tips and up-to-date presentation techniques to make up a presentation about the company you will have chosen.
Now let’s move on to product description.
Short product descriptions are often found in catalogues.
Technical product descriptions are normally written in bullet points.
The text focuses on technical details that are important for the reader.
GVC home movie system.
- Digital miniDV camcorder with nylon carrier and 60-minute cassette
- 6.4 cm LCD colour monitor
- 700x digital zoom and digital colour night scope for colour pictures in the dark
- Long- play function and digital picture stabilizer.
Product descriptions for cosmetic products focus more on colour, smell or taste, and how you will feel when you use the product.
Bianca toothpaste
Wake up with Bianca! Bianca toothpaste is made of a refreshing mixture of peppermint and eucalyptus, leaving your mouth clean, fresh and ready to start the day
Presentation of a product
Some tips for you
Any product has its unique selling point or points which bring the product to the public’s attention. When you present a product give information about its features or characteristics, emphasize the benefits or advantages of the product. While presenting a product specify:
- Appearance
- Benefits
- Price
- Special features:
New Desktop Videophone
It’s small and elegant and ideal for the office or for the home or for business trips.
It is easy to set up. All you need is a touch-tone phone. You don’t need a computer or any special software. It’s also very easy to use.
The Desktop Videophone has many features. Firstly, it has full-colour motion video which means you can see the other person’s gestures and changes of expression.
The picture quality is excellent and the adjustable picture setting means you can change to sharp mode to get a fantastically clear image. This, of course, is just ideal for viewing designs or documents. The audio quality is exactly the same as a normal telephone call.
In addition, the Desktop Videophone also has a preview mode so that you can check what you look like before the other person sees you! And finally, the privacy mode is an important feature. You can use it to block the image but keep voice connection.
Multi-lingual Interpreter
It is an electronic interpreter is fluent in 7 languages (English, German, Spanish, French, Italian, Dutch and Swedish) with a working knowledge of over 30,000 words in each language. It includes an automatic spelling correction so you can input foreign words phonetically, a 30-entry name/address databank, full function calculator, metric and currency converters and word games.
Batteries supplied.
7-language translator costs $49.95.
To describe products you may need the following words:
| Innovative | dull | eye-catching | fun |
| High quality | stylish | old-fashioned | traditional |
| Reliable | high performance | crazy | expensive |
| Useful | smart | practical | top – of – the – range |
| Colourful | beautiful | elegant | sporty |
| Durable | spacious | extra-wide | hand-crafted |
| Small and slim | attractive |
