, ( 1) ( 2).
1
A | |
; ;... | B |
C = A B | |
; ; ; ; ; ; ( ); . | D |
E = C D | |
F | |
G = E F | |
H | |
I = G H |
2
( )
, , , . - (.. , : , , , , , , ..) 3 - (.. , : , , , ..) 3v.
Q :
Q = 3c/( 3v), .
, , 0, .. () ():
= .
() ():
= * .
- - :
= 3c + 3v * .
= :
* = 3c + 3v *
:
, , - . . , .
|
|
:
, | ||
, , |
, | ||
-
1. . - . ., 1992.
2. -. . . 1992.
3. -. . . ., 1993.
4. -: / .. ., 1996.
5. -: . / . ... .,. 1996.
6. .. . ., 1997.
7. ., ո . . ., 1996.
8. .. . - / . . ., 1994.
9. . -: // , 1995, 28. .26.
10. ., . - // , 1996., 19. .15-24.
11. ., . -. . ., 1998.
12. .. - . . ., 1992.
13. . . -//, 1997, 2.
14. .. - // , 1996, 9. .30-34.
15. .. . ., 1996.
16. .. . .,1996.
|
|
17. M. Porter, Competitive Strategy, MIT Press, 1980.
[1] , . -.
[2] Strengths, Weaknesses, Opportunities Threats.
[3] Product, Price, Place, Promotion, Public policy.
[4] Customers, Company, Channels, Competition.
[5] Strategy, Structure, System, Skills, Staff, Spirit, Style.
[6] ..: . . ., -. 1996.. 28.