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Advertising ,




Advertiser

Billboard ,

Brand ,

Commercial

Complementary goods

Consumer goods

Customer , ,

Direct mail

Distribution

Domestic market

Market niche

Market research

15. marketing mix:

product ,

price

promotion ,

place

Media

Outdoor advertising ()

Overseas market

Perishable goods

Positioning

Price ceiling ,

Price floor

Pricing

24. promoted demand

Retail outlet

Retailer

Sale , ,

Saturated market ,

Shopping goods

Slogan ,

Substitute goods

Target ,

Target group

Trademark ,

Wholesaler ,

Banking

Account ,

Allocation ,

Bank charge

Bank rate ,

Banknote

Bond ,

Borrower

Cash ,

Coin

Currency ,

Current account

Debt ,

Debtor ,

Deposit account ,

Exchange rate

Interest ( )

Interest rate

Investment ,

Legal tender

Loan ,

Long-term loan

Means of circulation

Mint

Mortgage ,

Overdraft ( ),

Quotation , ,

Savings

Savings account

Secured loan

Security ,

Securities (pl.)

Short-term loan

Stock ,

Stock exchange

Transaction ,

Treasury ,

Unsecured loan

Mergers and acquisitions

Acquisition ,

Agenda

Annual meeting ()

Annual income ,

Articles of association

Balance of power ,

Bid ,

Board of directors

Budget ,

Buyout

Charter ,

Common stock (.)

Controlling interest

Dividend ,

Equity ,

Gross profit

Joint venture

Legal entity

Leverage

Leveraged buyout (LBO)

Merger ,

Minutes (pl.)

Net profit

Ordinary share (.)

Opponent

Preferred stock (.)

Preference share (.)





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