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1. . (Randy Komisar. The Monk and the Riddle, Harvard Business School Press). , . , , . , . , , . .
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2. . (Marcus Buckingham end Curt Coffinan. First, Break All the Rules, Simon and Schuster). , . 80 400 .
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3. . (Daryl Travis. Emotional Branding, Prima Publishing). , ? , Coca-Cola , 80 .
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4. . 1 (Michael Lechter. Protecting Your 1 Asset, Warner Books). . . . , , . Coca-Cola, .
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5. . (Blair Singer. SalesDogs, Warner Books). . 20 . , .
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