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2. (Share) - , . , :
Share = ., / , 100%
3. HUT ( . Homes Using Television) -. , , . , - :
HUT = , / 100%
Rating = HUT x Share
4. GRP ( . Gross Rating Point) - , . , (, , , .). GRP , GRP , . GRP . GRP , 100%. , GRP . GRP - " " . , , / . GRP - .
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5. OTS ( . Opportunity To See) - ( ), , , . GRP :
OTS = GRP
6. Reach - , , / . : , , , . Reach (n) Reach (n+) , n - . ( % ). :
Reach (n) = , n / 100%
Reach (n+) = , n / 100%
Reach (1+), , / .
7. Frequency Average Opportunity To See ( ) - , , "" , . Frequency 1 n :
Frequency = GRP/Reach (1+)
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