Which one means:
A basic facts about you?___________
B practical abilities?_______________
C where you live most of the time?__________________
D what you do in your free time?_______________________
E when you were born?______________________________
F Mr, Mrs, Ms, Dr?_________________________________
G details about working life?__________________________
H if you are married or single?_________________________
I people who can tell us about your qualities and character?___________
J proof that you have successfully complete a course?________________
K school and colleges?___________________________________
L family name?___________________________________
12. Read the CV given below. Is there anything in common with a resume?
What is different?
Create your own CV using Tonys as a guide.
INTERNATIONAL TRADE
Unit 7
Currency. Money.
Lead in.
1. Pronunciation/Reading/Writing Numbers
Whole numbers:
0 nought, zero, oh (the first two variants are used in British English, the American practice is to use zero)
10 ten
100 a/one hundred
101 a/one hundred and one
135 a/one hundred and thirty five
400 four hundred
2,000 two thousand
60,000 sixty thousand
320,550 three hundred and twenty thousand, five hundred and fifty
7,600,200 seven million, six hundred thousand and two hundred
Decimals
0.5 point five, or nought point five
0.326 point three two six
Points are used for decimals and commas are used only when writing thousands.
Per cent
The symbol % is read as per cent.
20% interest rate a twenty per cent interest rate
30% discount a thirty per cent discount
2. Find out the answer to the question: What is the function of money? Present your findings to the rest of the group.
Reading
3. Read the text and compare your ideas with those from the text.
The main function of money is its acceptance as the means of payment or medium of exchange. At the same time its a standard of value, a store of value and a standard of payment. At different periods of time and in different parts of the world many different commodities served as money. They were: furs, leather, fish, tobacco, tea, salt etc. But in time they were superseded by precious metals first by silver and then by gold.
Paper money first came into use in the form of receipts given by goldsmiths in exchange for deposits of silver and coins. After goldsmiths became bankers their receipts became banknotes. Thats how the first banknotes came into existence.
4. Match the extracts from the four conversations (a-d) with the places (1-4).
1 A travel agents 3 A currency exchange
2 A bar 4 A hotel
A_________________________
A: Id like to change some Canadian dollars. Is the exchange rate the same as yesterday?
B: Yes, it is.
A: And whats the commission?
B: Its two per cent.
A: OK, can I change two hundred dollars, please?
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B________________________________
A: Good morning. Id like to settle my bill now.
B: Yes, sir. How would you like to pay?
A: Do you take travellers cheques?
B: Im afraid not. We only take credit cards or cash.
A: Ill pay by credit card, then. Is Visa OK?
B: Visa is fine. Whats your room number?
C__________________________________
A: Can we have the bill, please?
B: Yes, thats 27.50 altogether.
A: OK. Heres fifty. Sorry, I dont have anything smaller.
B: No problem.
A: Can I have a receipt, please?
B: Sure. Heres your change and your receipt.
D_____________________________________
A: So, the total price is 1,500 that includes flights, hotel vouchers, and insurance.
B: Thats fine.
A: I need to take a ten per cent deposit now. You can pay the balance later.
B: OK, heres my credit card.
Vocabulary Work
5. Complete the definitions (1-10) with the words below. They all appear in bold in the dialogues in Exercise 4.
Cash
Credit card
Travellers cheque
Change
Commission
Deposit
Exchange rate
Bill
Receipt
Insurance
1. The _______________________ is extra money that you pay for a service.
2. A ___________________ is a piece of paper that shows how much you must pay.
3. A ____________________ is a sum of money which is the first payment for something.
4. __________________________ is money in the form of notes or coins.
5. ____________________________ is money you pay to protect yourself against something bad happening.
6. A _______________________ is a piece of paper that shows how much you have paid.
7. A __________________________ is a cheque you can exchange for foreign money.
8. A ___________________________ is a plastic card you can use to pay for things.
9. _____________________________ is the money you get back if you pay more than something costs.
10. The __________________________ is the value of one currency compared to another.
6. Who says these things, the customer(C) or the person (P) serving them? Write C or P near each saying.
1. Can I have a receipt, please?
2. How would you like to pay?
3. Can you tell me the exchange rate for Canadian dollars?
4. Do you take travellers cheques?
5. Heres your change and your receipt.
6. We only take credit cards or cash.
7. Can we have the bill, please?
8. I need to take a ten per cent deposit.
9. Can I change two hundred dollars, please?
10. Thats 27.50 altogether.
11. The total price is 1,500.
12. And whats the commission?
13. Is Visa OK?
14. Sorry, I dont have anything smaller.
Speaking
7. Work in pairs. Look at the information below and role play the situations. Take it in turns to be the customer and the person serving.
Customer
1. You want to change US$150 into euros.
2. You want to settle your hotel bill and pay by Euro-cheques.
3. You want the bill and the receipt. You only have a 50 note.
4. Youve just booked a holiday. You have two credit cards, Visa and Amex.
Person serving
1. The exchange rate for US$ is 0.87. The commission is 3% for amount up to 200, and 1.5% for higher amounts.
2. The bill is 490.00. You only take cash or credit cards.
3. The bill is 19.00.
4. The total price is 2,500. You need a 20% deposit. You take Visa and Mastercard, but not Amex.
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Unit 8
Global brands.
Lead in
1. Discuss the following questions:
What is a brand?
What famous brands do you know?
What do they sell?
2. Read the definition taken from Longman Dictionary of Business English. Compare it with yours.
brand COM.&IND. originally an owners mark, made by burning, on cattle, etc. but now a makers name, trade-mark or sign, usually officially registered and protected, put on goods to make it easy for buyers to recognize the make or quality. Local brand, a brand of product sold locally, usually in the area in which it is manufactured. National brand, one sold all over the country.
A brand has a USPs (Unique Selling Points), specific features which set them apart from its competitors.
Reading
3. Read Parts A and B of the text and answer the questions.
Part A
Big companies spend millions of dollars on developing their brand and designing their logo. Market research shows that more and more people are paying attention to the brand of the things they buy. Why? Because global brands like Pepsi have ideas and values connected with them.
Some people are very loyal to one brand because of the ideas and values associated with it. For example, some makes of car are associated with quality or reliability.
Other people are buying an image of themselves the brand you use says what kind of person you are. Drinking Pepsi Max means you want to get the most from life you want freedom and adventure, and therefore you are an exciting person. Wearing Nike trainers or sports clothes is all about individual achievements; you can do anything you want just do it.
Part B
We asked some brand-conscious shoppers what brands they buy, and why.
Kate,16: I wear these trainers because all my friends wear them. Its important to be cool.
Tom,27: This car tells people Im successful. My business clients expect me to drive an expensive car. It gives me the right professional image.
Jane, 20: Yes, its the latest model. Its got lots of new features and I love the design. I use it to text my friends or call my boyfriends.
Questions
1. Why do big companies spend a lot of money on brands?
2. Why do people buy a particular brand?
3. Can you guess which brands the three people are talking about?
4. What values or image do they associate with their brand?
Vocabulary Work
4. Match the words and phrases from the text (1-6) with the definitions (a-f).
1. logo
2. values
3. loyal
4. image
5. individual achievement
6. brand-conscious
A the general impression you give to other people
B something you do successfully, on your own
C aware of different brands and what they represent
D not changing, always buying the same brand
E things that are important or that you believe in
F symbol that appears on a companys products
Listening
5. Listen to the text and complete the table below then tell about famous brand.
| Name of the brand | |
| Created in | |
| Targeted | |
| USPs | |
| Keys to popularity | |
| Number of combinations | |
Speaking
6. Work in pairs. Are you brand-conscious? Discuss these questions and then tell the group about your partner.
Are brands important to you?
What brands do you buy?
What values do you associate with them?
What image do you want other people to have of you?
Are there any brands you would not buy?
Project Work
7. Research a brand that you are familiar with and that you think has good values associated with it. Find more information about it using magazines or the Internet.
Tell the group about this brand and explain why you think it is successful.
Unit 9
Fairs and Exhibitions.
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Lead in
1. Discuss the following questions:
Have you ever visited any fair or exhibition?
What kinds of fairs and exhibitions do you know?
What is the purpose of such events?
Reading
2. Read the text and be ready to answer the questions.
Fairs and Exhibitions.
Every year a lot of international, national and specialized exhibitions and fairs are held in different countries of the world. The number of countries and companies who take part in them is growing from year to year and the scope of fairs and exhibition is becoming larger.
The display during these exhibitions includes a wide range of exhibits, which show the latest achievements in different fields of industry, science and agriculture of many countries.
Usually fairs and exhibitions are crowded with visitors, who show much interest in the exhibits on display.
At international and national exhibitions commercial centres are established where the participants can negotiate the sale and purchase of different goods.
Every exhibition is an eye-opening experience and also a method to advertise products. Fairs and exhibitions are usually held under various mottoes: people and progress, peace and progress through economic co-operation and so on. International fairs and exhibitions pave the way for the consolidation of friendship among countries and nations.
Questions
1) What kinds of fairs and exhibitions are known in the modern business world?
2) Why do more and more countries take part in them?
3) What opportunities do they provide their participants with?
4) What are the most popular mottos under which fairs and exhibitions are held?
3. Read and act out the dialogue below.
Last month Stepanov, an engineer from Soyuzimport, had instructions to visit an exhibition of electronic equipment, which was held at Olympia in London.
Soyuzimport was interested in purchasing computers of the latest model. The model R 800 computer of Wilson & Co. attracted Stepanovs attention. After he had seen the computer in operation he got in touch with Mr. Adams, the Sales Manager of the company, to start talks for the purchase of computer.
Stepanov: Good morning, Mr. Adams. Here is my card.
Adams: Good morning. Im glad to meet you. How do you like our stand?
Stepanov: Oh, its really interesting. Weve had a happy chance to see your latest achievements in electronic industry. I must say youve made much progress in this field.
Adams: Glad to hear that.
Stepanov: Mr. Adams, your stand-attendant has just shown me the Model 800 computer in
operation. Is it for sale?
Adams: Certainly. Its an up-to-date model. It was introduced into the world market six
months ago and since then it has been a great success. So Im not surprised you
got interested in it.
Stepanov: Yes, its efficient performance and the design impressed me.
Adams: The computer meets the highest world standards.
Stepanov: But as you know, Mr. Adams, to buy a computer is only half the business. You
must have your own operators and programmers to operate the equipment. Id like
to know if it would be possible to send our specialists here so that they could get
good training at your plants.
Adams: No problem to arrange it.
Stepanov: Fine. As soon as I come back to Moscow well send you our enquiry.
Speaking
4. Give a brief summary of the dialogue.
5. Read these flashes of conversations and act them out using the modifications.
I A: What does your country exhibit here?
B: We display lots of goods. At this particular stand you can see our chemical equipment (1).
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A: Can we see it in operation?
B: Certainly, I suggest you see our booklets( 2) first, to get a better idea of the equipment.
A: Thank you, youve been very helpful.
Modifications: 1) working model of an electrified section of a railway, metallurgic equipment.
2) catalogues, advertising literature, slides.
II A: Were glad weve seen your display. You really offer modern technology and reliable equipment.
B: Thats nice to hear. Would you be interested in cooperation with us?
A: Yes, and we want to know on what terms you do business.
B: Well, we cooperate on different terms.
Modifications: on terms of technical assistance, on turn-key terms, on a compensatory basis.
III A: Weve been advertising your equipment widely.
B: While we are on it, have you bought TV and radio time?
A: We have. Were doing our best and have been successful in promoting your exports.
B: You sound very optimistic. Lets hope for the best.
Modifications: distribute our advertising literature, place advertisements in your business publications, arrange for showing films.
Listening
6. Listen to the text and make notes to answer the following questions.
1. Where and when was the first world industrial exhibition held?
2. What opportunities did such events provide?
3. When was the first international exhibition held in our country?
4. What Russian cities have been famous for fairs and exhibitions? Why?
Follow up
7. Using information from the texts, tell the class about history and development of fairs and exhibitions. Add something from your own experience.
8. Translate the following text into English using the vocabulary from the unit.
, , . , . , . , , . .
Unit 10
Business Correspondence.
Lead in
1. Work in pairs and discuss the following questions.
What categories of letters do you know?
What is the difference between formal and informal letters?
2. Read the following extracts and guess which of them are formal and informal.
Dear Mr Miller,
I received your kind invitation to the reception. Unfortunately, owing to other commitments, I will be unable to attend
Dear Ralph,
I just got your invitation to the companys event. Im afraid I cant make it because Ive already made plans which I cant change
thus, I recommend that you accept this advice on the matter. I am sure that the suggestion offered is the best solution. Please let me know if this was helpful.
Yours sincerely,
Lee Jones
I would appreciate a reply at your earliest convenience. I look forward to meeting you to discuss employment opportunities.
Yours faithfully,
Nicole Porter
3. Read a piece of theory and study the table below.
Letters are divided into two categories, formal and informal. There are various types of formal and informal letters, for example: letters asking for and giving information, letters asking for or offering advice, letters of invitation, letters of complaint, letters of apology, letters expressing thanks/regrets/congratulations, letters of application etc.
It is important to think about the person who you are writing to before you begin writing a letter. If the wrong style is used, the letter will look impolite, silly or odd. For example, if you used formal language to write to a close friend, the letter would look odd, or if you used informal language to write a letter to a company, the letter would look impolite.
In formal letters your address and the date as well as the recipients address are included in the letter. When you do not know the name of the recipient, you should include their title in the address. E.g. The Director of Studies, StMichaels School, 15,Pine St., London. You should begin the letter with Dear Sir/Madam, and end with Your faithfully, Peter Jones. When the name of the recipient is known, their name and title should be included in their address,e.g. Mr Witkins, Accounts Manager, Rockdell Financial Services, 15 Stockdale Ave., London. The letter should begin with Dear Mr Witkins, and end with Yours sincerely, John Smith.
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4. Read the tips for writing a letter of application.
A letter of application should always consist of a CV or a resume and a short covering letter. Its purpose is to draw the perspective employers attention to the key points in your CV and to highlight your suitability for the job.
Type a covering letter unless you are specially asked for a handwritten one.
Where possible address it to the person concerned.
Keep it short use only one side of a page.
Make sure that the page isnt too full and that the layout is clear.
Include more formal words and expressions but avoid making your letter sound too formal.
Writing
6. Read Nancys letter of application to Worldwatch. Put one word into each gap.
17 Hillside Rd
Chesswood
Herts. WD3 5LB
Tel 01923 284171
Fax 01923 286622
17 January 2010
David Benton
Worldwide UK Ltd
357 Ferry Rd
Basingstoke RG2 5HP
Dear Mr Benton,
I saw your _________________ for a Business Journalist in Guardian Newspaper of 10 January. I am very ____________ in the job and I think that I have many of the necessary ____________________.
I __________ politics and modern languages at Oxford University. I am ___________
in French, German and Spanish. I have _________ widely in Europe and South America, and I _________worked as a business journalist for the BBC __________ the last five years.
I enclose a copy of my curriculum vitae. I look forward __________ hearing from you soon. Please let me know if you need more information.
Yours sincerely,
Nancy Mann
7. Write a letter of application for the following job in the Daily News.
TRANS-GLOBE COACHES
want
TRAVEL COURIERS
In Europe the Far East North and South America
Have you got interpersonal skills?
Can you speak two or more languages?
Do you want to see the world?
Please apply with CV to
The personnel Manager
Trans-Globe coaches
Victoria square
London SW1 6VC
