SWOT- [29]. :
- (strengths),
- (weaknesses),
- (oportunities),
- (threats).
- SWOT-. . . . , . SWOT- . 1.
- | - | ||
. 1.
. SWOT- .
. , SWOT-.
SWOT- :
- (Sales)
- (Profit)
- (Market share)
- (Expenses)
- (Unit cost) (1.1)
- (Profitability)
- (Cash flow)
- (Creditability).
.
, . , (1.1) , , .
SWOT-. , .
(. 1). , .
|
|
, . % (1.1). , .. , , .
SWOT- .1.1.
, | |||
.. | .. | ||
. | - | - | - |
/ | |||
, | , | ||
- | - | - | |
- | - | - | |
- | - | - | |
, | |||
(POS) | |||
%% | |||
10% | |||
- | |||
5% | |||
- | |||
6% | |||
2% | |||
8% | |||
4% | |||
6% | |||
( ) | -4% | ||
( ) | -2% | ||
-5% | |||
-6% | |||
-3% | |||
-10% | |||
-5% | |||
-2% | |||
-3% | |||
- | |||
1% |
|
|
SWOT- . ( ). ( %). . .
SWOT- , (.1.2).
.1.2.
%% | |
10% | |
6% | |
2% | |
8% | |
4% | |
-5% | |
-6% | |
-3% | |
-10% | |
-5% | |
-2% | |
-3% | |
-4% |
.1.1 1.2 .
. . . , .
(), .
. i=1, n ( ), bi ( ) ai ( ). .
|
|
i ,
i, i - (1,1)
i - .
i (i=1, n), .. , , ( ).
F(x)=∑ aixi → max (1.2)
∑bixi ≤ C (1.3)
, .
:
- , , (1.1) (1.3),
- ( max)/ (1.2).
() Excel, . .
.1.3 SWOT- .
.1.3 , :
- ,
- ,
- ,
- a/b ( /).
, , .
1) 1- . :
- a/b (/) (.1.4);
- , , .
.1.3. SWOT-
. 1.4. a/b
.1.5. a/b
a/b (.1.4) 99 000... (.1.5).
2. 2- . .
.1.6.
.1.7. .
.1.7 342 000 . (.1.6).
3. 3- . max S a/b (.1.8.)
.1.8.
S a/b , (S aixi) (.1.9).
.1.9. .
3- (.1.11).
.1.10.
.1.10 , 2- ( ) , .
.1.11.
. 1.11.