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THE ABSTRACT
The work: 37 p., 8 pictures, 4 tab., 20 sources, 3 enc.
ENVIRONMENT, MARKETING ACTIVITIES, PRICING STRATEGY, ENVIRONMENTAL FACTORS, PERSONNEL MANAGEMENT
An object is a travel company JLLCVISIT-TOUR, the subject of the study are the external and internal environment of the tourist enterprise JLLCVISIT-TOUR.
Objective: To examine the external and internal environment of the tourist enterprise on the example of JLLC VISIT-TOUR.
In carrying out the work uses the methods of statistical analysis, comparative analysis, PESTE-analysis, the method of analogy.
In the process, the following research and development: assessment of socio-economic status of soda JLLC VISIT-TOUR, the matrix profile of the environment JLLC VISIT-TOUR, improving pricing strategy JLLC VISIT-TOUR.
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Elements of scientific novelty of the results obtained are: PESTE-analysis of indirect effects of the environment JLLCVISIT-TOUR, making the profile of environmental matrices.
The scope of possible practical application is the strategic management of tourism enterprises.
In the course of the course work have been tested such offers as practical tips to reduce the impact of environment on the activities of JLLC VISIT-TOUR.
The results were the introduction of practical recommendations for the strategic development plan JLLC VISIT-TOUR for the period 2007-2012.
Technical and economic and social importance of the work is expressed in the reduction of environmental impact of tourist enterprise JLLC VISIT-TOUR through the implementation of the recommendations.
The author of confirms that it reduced the analytical material properly and objectively reflects the state of the process, and all borrowed from the literature and other sources of theoretical, methodological and methodical aspects and concepts accompanied by references to their authors.
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The signature of the student
