- 2013
1. The profession of an advertising specialist.
Whats the main purpose of an advertising specialist?
What are the main functions of an advertising specialist?
What are the main activities of an advertising specialist?
What audience does an advertising specialist work with?
What channels does an advertising specialist use in his work?
2. Difference between two professions: a PR specialist and an advertising specialist.
What are the main purposes of a PR specialist and an advertising specialist?
What audience do a PR specialist and an advertising specialist work with?
What channels of communication do a PR specialist and an advertising specialist use in his /her job?
Advice to a young advertising specialist.
What can you advise to a young advertising specialist in order to become more successful in his/her profession?
What legal aspects of work should he/she know?
How to be persuasive in his/her work?
Public Relations.
What is the definition of public relations?
What functions does PR specialist perform?
How can you explain the management functions of PR?
Marketing.
Define marketing, describe its role in society and its importance.
Illustrate the steps in the marketing process, discuss the process of using market research to understand consumer behavior, refer to marketing opportunities, market segmentation, marketing strategies etc.
Identify the four Ps of the marketing mix and describe these elements.
Non-profit marketing.
Define nonprofit marketing, illustrate its importance.
What types of non-profit marketing do you know?
Why are they so important for society?
Give examples of non-profit marketing organizations.
Publicity.
Define publicity.
Give examples of different publicity methods. Point out the most effective ones.
Compare and contrast publicity and advertising.
List advantages and disadvantages of publicity.
Advertising and publicity.
Give definitions of advertising and publicity.
What are the aims of advertising and publicity?
Point out the differences and similarities between these two activities.
Speak about the advantages and disadvantages of each of them.
Advertising.
Define advertising as a part of PR.
What functions does advertising have?
Give examples and classify advertising media according to their efficiency.
Compare and contrast publicity and advertising.
Importance of advertising.
Define advertising as a part of PR.
Why is advertising important for modern society?
Speak about institutional advertising and its importance. Give examples.
Advertising media.
What advertising media do you know?
Speak about advantages and disadvantages of various advertising media.
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How to choose advertising media in order to make an advertising message more effective?
Does the choice of advertising media depend on the type of product?
Public affairs.
Define public affairs. Describe the role of public affairs specialists.
Describe personal qualities and professional skills of a public affairs specialist.
Identify public affairs as a part of PR.
Lobbying.
Define lobbying and explain its role in the political sphere of a democratic society.
Describe personal qualities, professional skills and expertise professional lobbyist must possess.
Describe various forms of lobbying.
Speak about the advantages and disadvantages of lobbying.
History of advertising.
How old is the formal practice of what today is called advertising?
What are the most important stages in development of advertising?
What were the first advertised products and why?
What technological and scientific developments influenced the development of advertising?
When did advertising begin to target specific audience?
Functions of an advertising specialist.
Give definition to advertising.
What are the functions and duties of an advertising specialist?
What personal qualities should he have?
