.


:




:

































 

 

 

 





, , , , , . :

(global marketing) .

(differentiated marketing) , .

(integrated marketing) , .

(interactive marketing) , , , .

(concentrated marketing) , , .

(multichannel marketing) , .

(undifferentiated marketing) , , , .

(on-line marketing) , (): - .

(operational marketing) , , .

(Internet marketing) .

(catalog marketing) , , .

(test marketing) , . (direct marketing) , , .

(integrated direct marketing) , .

(direct-mail marketing) ,

(multilevel marketing) , . () - , , . . , , .. (social marketing) , , , , . (strategic marketing) . , , , . , . (television marketing) , .

 

.

, , .

.

1) ( )

2) ( , ).

3) ( , , , ).

4) (, , ).





:


: 2016-03-25; !; : 418 |


:

:

! . .
==> ...

1699 - | 1484 -


© 2015-2024 lektsii.org - -

: 0.011 .