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: () - , () - . 600 ., - 200 . , , 500 ., - , 150 . , 100 100 .
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1. . , , - . 500 600 ., - 150 200 . 200 , - (600 - ) 100 + (200 - Pi) 100; -( - 500)100 +(Pi - 150)100.
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2. , . , , . , , 200 - . , - , 0, 5.
Pd= 600 0, 5 + + 200 0, 5 = 400 ., Ps = 500 0, 5 + 150 0, 5 = 325 . . - 200. , ( ) . , , . , , . .
3. . , . 400 . , - , 400 ., . . - 100 . .
, , . :
, (search goods);
, (experience goods);
, (credence goods). , - , - .
1978 1980 . , 12 , ( , , , ), ( ) 10- , . , , ( ), . . , , 418 , , , - 449 , , , - 533 .
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: D. Cariton, J. Perloff. Modem Industrial Organization. N-Y., 1994, p. 565-566.
. , . ( ) ACi, . ACi>ACo). ( , marginal willingness to pay) 0, , 0 > . , . ,
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3. . 8000 , 20% - .
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