1. As I entered the office, I had the feeling that I (watch).
2. A lot of new experiments (make) in my husbands laboratory now.
3. I am sure a lot of questions (ask) when I finish speaking.
4. This report (send) at once.
5. This money (spend) on market research next year.
6. Service (include) in the bill.
7. Dont enter without invitation. A very important problem (discuss).
8. The program (work out) many years ago, but it still (use) with great success.
9. When the market (segment) last?
10. Market share often (use) as an indication for the success of a business.
11. The new method (show) to the young specialist today.
12. If we hurry with the work, it (spoil).
Ex.3. Translate into English.
1. , .
2. .
3. , ?
4. . , -.
5. ³ , .
6. ³ , .
7. , .
8. , .
9. , .
10. , .
11. .
12. 볺 .
Speech and Discussion
Ex.1. Imagine you are setting up your own business. What target market would you choose? Why?
Ex.2. Discuss with your groupmates the situation in the Ukrainian consumer markets.
Ex.3. Do you think that Ukraine can be called a market-oriented country? Prove your point of view.
Ex.4. Familiarize yourself with the following idioms. Consult your dictionary and translate the sentences into Ukrainian. Think of situations where you could use them.
1. We can ask any price we like for our product; we have a captive market.
2. Once a government has cornered the market, as for instance in gas or electricity, there is always a huge rise in price.
3. The fees you are charging are so high that you are in danger of pricing yourself out of the market.
4. The dishonest advertising agencies will spoil the market for the good ones.
5. We are not in the market for diamonds at present.
Ex.5. Comment on:
Necessity never made a good bargain (B. Franklin)
Lesson 3
Text: Products, Goods and Services
Grammar: The Passive Voice (Perfect).
Progress Test II (Passive Voice)
Terms to remember:
| product | ™ | ; ; |
| fast-moving consumer goods | ™ | |
| consumer products | ™ | , |
| industrial products | ™ | |
| convenience goods | ™ | |
| shopping goods | ™ | |
| impulse goods | ™ | |
| specialty goods | ™ | , |
| at the checkout | ™ | |
| white goods | ™ | , , |
| brown goods | ™ | , , |
| merchandise | ™ | () |
| succeed (v) | ™ | , |
| market (a product) (v) | ™ | ; |
| introduce/launch (a product) on to the market (v) | ™ | |
| product life cycle | ™ | |
| withdraw (v) | ™ | ; |
| money spinner | ™ | , |
| cash cow | ™ | |
| loss leader | ™ | , , |
| persuade (v) | ™ | , |
| profitable | ™ | , ; |
| dog | ™ | , |
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