Ұқ ғ ә ғ ү ққ
SIFE () ұқ ө, ғ ғ қ ң қ, ә, ә ө ғ ұң ұ ө. "-2009" ұқ ң ққ ғ ң қ қ ө ә қ , Ққң қғ .
Ә ққ қ SIFE ққ қғң ң ү ә үғ ққ ң -қ ү ү . ұ ң ң қ қққ қғ өң қ ұғ . ң ғқ қ -ң ұқ, Ққ- қ , ү . қ , ү ғ ө ә қ ө ғ .
( ә) ң ғ , ң ң қ ө. қ, ұ ғ қ ғ ққ ғғ ң ң ө. ұ ә ө ұқ " қ " ққ Ққ- қ ң ү, "Қ-" ң ұ қ, ұ .
ә Қ ң ңғ, ң . қғ ү ә ү қ ө әң ғ ғ ғ. ә ә - ө, "қ" ғң ө ү қ ү қ. ә, ү әң , ә -ғ ү ғ ү . - Қ ң ә ө Ә ү.
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ө ғ. "" ұқ қ ұғ қ қғ қ.
Қ қ, - ө қң ғ ң ө . ң өққ ұ ғ ү.
Unit 11 Marketing
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1. Read an article about the relaunch of Sparkle from a trade magazine and answer the following questions.
1) Is the writer positive or negative about new version of Sparkle?
2) Can you find any factual errors in the article?
| A REAL GEM! by Cindy Nicholson In an ever changing and varied media world, the rich confirm they have always been a niche market. Jewel lovers rejoice! Canada Media, publisher of three luxury magazines, are relaunching their famous high end glossy magazine, Sparkle. Magazines that cater to the affluent are not new, but, since its launch in 1986, Sparkle has always been one of the most prestigious and successful of them. Now the Head of Publishing at Canada Media, Diana Williams, says it is about time to regain the interest of younger readers in sparkle. She maintains that this can be done by strengthening the awareness of Sparkle and by reinforcing the perception of its image. I am pleased to say that the new look issue has a highly innovative format and wonderful graphics, accompanied by some outstanding photography. In this way, Canada Media hopes to attract not only a larger readership, but also some of the top luxury advertisers. Product placement is another asset that the team at Sparkle have managed to use effectively, both on TV and in films. Besides the brilliant idea have Claudia Schneider and Nicole Lopez at the launch event, whats been even more important is getting both of them to endorse Sparkle in a recent advert. Distribution will follow the model of the companys other magazines: top newspaper stands in the most affluent quarters in the big cities, and subscriptions in North America. However, the great novelty is a new browsable online version of Sparkle, which it is hoped will be particularly popular among young women. The online version should be available in February. |
