| 1. Rescue 2. format 3. wartime 4. counterpart 5. mainstream 6. credibility 7. prominent 8. masthead 9. entertainment 10. innuendos 11. compress | a) , қ b) ө c) ң ғқ ғ ә (, , ғ ..) d) құқ e) f) ғ қ g) өң ө, -қ h) ( ) i) j) қ k) ғ |
3.2 State whether the following statements True or False. Give the right answers to the false ones.
1. Tabloids try to avoid emphasizing sensational crime stories, gossip columns repeating scandalous innuendos about the personal lives of celebrities and sports stars.
2. The word "Tabloid" comes from the name given by the London based chemical company Burroughs Wellcome & Co.
3. Harmsworth used his tabloids to influence public opinion, for example, by bringing down the wartime government of Prime Minister Herbert Henry Asquith in the Shell Crisis of 1915.
4. The daily tabloids in the United Stateswhich date back to the founding of the New York Daily News in 1919are generally much more overheated and more oriented towards scandal and sensationalism than their British counterparts.
5. In the UK, three previously broadsheet daily newspapers the Philadelphia Daily News, the Chicago Sun-Times.
6. The tabloid format is ignored by most respected and indeed prize-winning American papers.
Answer the questions.
a. What is a tabloid like?
b. What kind of news can you find in tabloids?
c. How have the compact newspapers turned into tabloids? How did the technology develop?
d. Who is the pioneer of tabloid journalism?
e. Was it used as a weapon on public?
f. How did the style penetrate the USA? How does it work there?
g. Name the prominent tabloids of Britain and the USA?
3.4 Students workshop
1. Find information on the popular tabloids in Kazakhstan.
2. Compare the format, style, content between local and British (American, Russian) tabloids.
3. Find out the popularity of tabloids in your district. Ask at least 5 people and fill the table.
| No. | Age | Gender | The name of a tabloid | The frequency of tabloid purchase | The most readable columns | Assessment of tabloid quality (excellent, good, fair) |
Language Focus
A. Language of tabloids
Apocope . /əpokəpi/, apokoptein "ө қ ", apo- " ә" ә koptein "") ө ңғ ң ғ, ә ү ң ғ.
Various sorts of informal abbreviations might be classed as apocope:
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- English photograph > photo
- French réactionnaire > réac "reactionary"
- English animation > Japanese anime-shon > anime
- English synchronization > sync
- English Alexander > Alex and so on with other diminutives
Syncope - . /siŋkəpi/, Greek syn- + kopein to strike) өң ң ғ, ә ү ң ғ. өң ққ . қ ққ (compression) . () "didn't" қ ққғ (contractions)
- English [Au]stra[lia]n > colloquial Strine
- English go[ing t]o > gonna
- English wa[nt t]o > wanna
- English did n[o]t > didn't
- English do[n't k]no[w] > dunno
- English I [woul]d [h]ave > I'd've
| Blending (portmanteau) - ө қ ғ ө. , slithy ө lithe (active) ә slimy ғ . Smog smoke and fog. |
| Conversion . өң ө ө . ө өң ө қ ң ө ә өң қ ө қ. ғ ң ө ұғ ө , ң ғ . ң өң ң ө ң . : Splendid room, ұ room . I was to room with another girl called Jessie, ұ room . |
