* Finally, please state in not more than 1 000 words in the space provided below
a/ why you wish to study in the UK,
b/ why you wish to obtain the qualification listed as your first choice in Part D of this form, and
c/ how you think you will benefit in terms of career and personal development from obtaining this qualification once you have returned to your home country.
Please also give full details of any particular areas on which
you would like to concentrate while in the UK as part of your
course of study or research.
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Date..................Signature
8. *As you see the last section of Part D is a section for Personal Essay. The institution provides you with a special plan how to write it. Write your Personal Essay following their instructions concerning the contents and the quantity of words.
9. You are a referee to one of your students. But you don't know how to characterize him/her. Look through the characteristic Mrs. Morrison gave to one of her students. Make up the plan to this characteristic. Use it as a pattern for future work.
I have known Mr. Brown for 5 years as a student at our University.
Mr. Brown is an excellent student in French. He has scientifically oriented mind, a desire to work and master foreign language, and experience in working as a translator/interpreter.
He is gifted and differs from the other students in his preparation for French lessons. His essays, projects on the topics "French Literature in the XIX Century", "Modern French Phonetics", "French Traditions and Customs" made a great impression on me. He is hardworking and organized.
While studying he took part and won the first prize at the competition among the fourth year students in French.
I can also state that comparing him with the other students in our University I came to the conclusion that he has a high intellectual ability. He can solve different problems and tasks himself. Mr. Brown has a quick reaction to changing situations and he is able to find the right solution.
Mr. Brown is perfect in spoken French, French Grammar, Phonetics, French Literature.
As far as I know he has been working as an interpreter at Trade Company EPQ for three years.
Mr. Brown has a great potential to study and to work. He is an initiative student. He helped in organizing a conference at our University on the problems of Post Graduate Courses.
He is highly motivated to pursue his Graduate study and he is serious in achieving his goals. His marks in French were only excellent. He obtained good skills in conducting scientific research.
Mr. Brown has a strong character. He deals with people easily.
It seems to me that Mr. Brown has a big potential and future in the chosen field as a graduate student.
10.Read the lexical commentaries for better comprehension. Learn the following words and word-combinations.
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| characterize | find the right solution |
| scientifically oriented mind- | as far as |
| master sth , , | have a great potential |
| differ from others | pursue sth ; ; ; ; - |
| make a great impression on sb- - | Graduate study |
| be hardworking | achieve a goal- |
| compare | deal with people , |
| come to a conclusion |
11. Compound sentences with the following words and word-combinations.
to characterize, character, characteristic;
to be gifted, a gift;
to compare, comparing, comparison;
to achieve one's goal, achievement;
to deal with people, a deal, dealing with.
12. Mr. White has found the parts of the plan how to write a characteristic. Help him to arrange the parts in the right order. Use this plan to write the characteristic as a referee.
PLAN
Practical achievements.
How long have you known the applicant?
Evaluation of an applicant as a student.
Skills.
Professional background.
Potential for further study.
Personality.
13. You are a referee to one of your colleagues. Write a letter of recommendation for him/her using the vocabulary provided below.
| active | generous | reliable |
| adaptable | gifted | resourceful |
| ambitious | good natured | self-confident |
| broadminded | hardworking | serious |
| cheerful | helpful | sociable |
| competitive | honest | successful |
| cooperative | imaginative | supportive |
| creative | mature | tactful |
| curious | motivated | talented |
| determined | optimistic | thorough |
| eager | organized | trustworthy |
| easygoing | original | independent |
| energetic | outgoing personality | intellectual |
| enthusiastic | patient | leader |
| enterpreneurial | progressive | |
| flexible | purposeful | |
| friendly | quick |
14. Situations for further discussion.
1. How can an application form influence your admission to the institution?
2. Is it important to write a good Personal Essay?
3. What a potential referee should write about an applicant? How can a referee influence the future of the applicant?
BUSINESS LETTER, FAX MESSAGE
1. You want to send a business letter but you don't know the rules how to do it, and whether it differs from a personal letter or not. Read the notes by Mrs. Anderson who has been working for 5 years as Sales Manager at the well-known company.
The layout of the business letter differs in some respects from that of the personal letter.
Not only the sender's address is given (as in personal letter) but also the name and address of the person or organization to which the letter is being sent. This is written on the left-hand side of the page against the margin slightly lower than the date (which is on the opposite side). It should be the same as the name and address on the envelope.
A letter written to a man should be addressed to, for example, Mr. D. Smith or to D. Smith Esq. (Esquire). A letter to a woman, should be addressed to, for example, Mrs. C. Jones or Miss C. Jones. If you do not know the name of the person for whom your letter is intended you may address it directly to the company, e.g.:
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The Branded Boot Co.Ltd.,
5 Rubberheel Road,
Wellingborough,
Northants,
England.
Co. and Ltd. are the usual abbreviations for Company and Limited. However it's better to address your letter to some individual The Managing Director, The Personnel Manager, The Secretary, The Branch Manager, The Export Manager followed by the name of the company.
If the person you are writing to is known to you, you should begin with, for example, Dear Mr. Thompson, Dear Mrs. Warren, etc. Otherwise you should begin Dear Sir(s), Dear Madam, or Gentlemen: (Am.). Note that Gentlemen is followed by a colon.
The body of the business letter usually includes: a) Reference, b) Information, c) Purpose, d) Conclusion.
You should begin your letter with a reference to a letter you have received, an advertisement you have seen, or an event which has prompted the writing of your letter.
e.g.: Thank you for your letter of May 3rd. In your letter of January 13th you inquire about....
It was a great pleasure to receive your letter of July 1st that.....I recently called your agent in this country to ask about.... but he was unable to help me.
It is sometimes necessary to add some detailed information related to the reference, in a subsequent paragraph.
Purpose is the most important part of the letter, where you are expected to state clearly and concisely what you want and answer carefully and clearly all the questions that you have been asked.
Conclusion usually consists of some polite remark to round the letter off.
e.g.: I look (I am looking) forward to hearing from you soon.
I sincerely hope you will be able to help me in this matter.
I should greatly appreciate an early reply.
Please accept our sincere apologies for the trouble this mistake has caused you.
We apologize sincerely for the trouble caused to you, and will take all possible steps to ensure that such a mistake does not occur.
Then usually follows the complimentary close. If you begin your letter with Dear Sir(s) or Dear Madam you may end it with the words Yours faithfully. If you address a person by name the words Yours sincerely are preferable. There is a modern tendency however to use Yours sincerely even to people you have never met.
The signature: sign you name clearly, in full, as it should appear on the envelope of the letter addressed to you.
The connectives play an outstanding role in writing a business letter. They are used for better comprehension of the contents.
e.g.: Owing to, Unfortunately, However, We should be delighted, We do hope, It is possible that, We should be pleased, For this reason, We regret about, Taking into account that, Hopefully.
Summarizing all the above said it should be stressed that any business letter can be written using the following general scheme:
1. Heading (writer's address, date of the letter).
2. Inside address (name and address of the person or company receiving the letter).
3. Greeting (Dear Sir:).
4. Body of the letter (reference, information, purpose, conclusion).
5. Closing or complimentary close (saying good-bye).
6. Signature.
2. Read the words and word-combinations for better comprehension.
| margin () | apologize |
| envelope | take steps |
| address | occur (about the mistake) ( ) |
| intend | Yours faithfully |
| otherwise | Yours sincerely |
| colon | owing to |
| prompt | unfortunately |
| inquire | be delighted |
| be unable | regret |
| subsequent | take into account |
| polite | cause trouble |
| accept apologies |
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3. You have found different parts of many letters. Choose what phrases you should use: a) at the beginning of a business letter; b) in the middle; c) at the end. Complete the phrases where it is necessary.
We have pleasure in informing you.......................
Yours sincerely
In reply to your letter dated................................
We look forward to a visit of the President............
We wish to inform you.......................................
Further to our telephone conversation....................
Yours faithfully
We thank you for your letter dated 23rd March, 2002...
We have to inform you.......................................
I'm looking forward to meeting you soon
We enclose with the letter the design documents.
Best regards
We highly appreciate the work you have done for us.
It allows us to make a decision.
Please, contact us as soon as possible.
Regards
Your letter has been forwarded to us by DHL.
You are kindly requested to study this material and inform us about the decision at your earliest convenience.
I look forward to hearing from you
We are ready to assist you in this endeavor.
We have attached the payment documents to the letter.
We assure you that we shall fulfil our obligations.
In confirming our talk with your representative...................
In connection with your inquiry.........................
We should like to stipulate the fact that.................
4. Join the ideas using the connectives.
e.g. We should be delighted to take a group of your students/Our company regulations limit maximum numbers of groups to twenty.
We should be delighted to take a group of your students, however (please, take into account that) our company regulations limit maximum number of groups to twenty.
We should like visiting groups to report to our office on the date of the visit/Do please contact at the above address at 8 am.
We have received your message concerning the date of the visit/Arrange your visit for early 2002.
Our company makes a small visiting charge/This includes the price of lunch. Our company reserves the right to send off the premises any members of the group who misbehave/It should not happen.
5. You are working at a big company as a Personal Assistant to Managing Director. In a month two representatives of your company will arrive in Vermont, the USA and plan to be there for a week. Using examples given below try to write:
a) your own letter of inquiry to the best hotel in the city;
b) book seats on a plane.
15 Maple Street,
Montpelier,
Vermont,
USA
6th May, 2005
The Manager,
Park Hotel,
26........Str.,
Brighton,
England
Dear Sir:
The name of your hotel has been given to me by the Hotel Association, and I shall be very much obliged if you let me know whether you have the following accommodation available for 3 weeks, from 15th July:
One double room, if possible with private bathroom, and one single room.
Thank you in advance for your reply.
Yours faithfully,
W.D. Throp
Win Mouk Co.,
302 Barr Street
Rangoon,
Burma
7th July, 2005
Scandinavian Airline System
12, Chelsey Street,
London,W.I.,
England
Dear Sirs:
Our Technical Director, Mr. Thuong, will be arriving in London next week and will then go on to Sweden and Finland. We shall therefore be obliged if you book a seat for him on a plane leaving Britain for Stockholm on or about the 21st.
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We thank you in advance for your kind attention to this matter.
Yours faithfully,
Win Kyu
(Secretary)
6. You work at the Organizing Committee of International Finance Conference which will take place in Kyiv, September 2530, 2005. Write the letters of invitation to the participants of the conference using the model given below.
A LETTER OF INVITATION
United States Department of Commerce
International Finance Conference
Washington, D.C.,
20658, USA
June 2nd, 2004
Prof. Petrov,
Finance Manager,
Zepter Inc., Kyiv branch,
63, Volodymirska Str,
Kyiv
Ukraine
Dear Professor Petrov:
On behalf of the American Finance Society it is an honour for us to welcome you and to be your host in Washington during the International Finance Conference, May 2027.
It is a pleasure for us not only to invite you to a conference of the highest scientific standard but also to present Washington and, if you wish, other exciting places in the USA.
The scientific planning of the conference has resulted in a most exciting program with more than 40 major and assembly symposia not including the numerous free communication sessions.
I am glad to inform you that your abstract was accepted by our Committee, N 2256 for poster presentation.
We attach with the letter of invitation Reservation and Registration Form. The deadline for its submission: March 15, 2004.
If you have any questions or need additional information please contact us without hesitation.
Yours sincerely,
Jim Smith
Chairman
7. You work at a big chemical plant as a Product Manager. Inform the well-known company-producer of chemical equipment that you would like to receive their quotation and the latest catalogue. Use the words and word combinations provided below.
Company: Blake & Co, Conduit Street, 40, London, Great Britain
We are the leading manufacturers for this article.......
We should be much obliged if................................
to consider our request........................................
to contact.........................................................
in this context..................................................
Yours sincerely
We heard that your company is a reliable partner..
8. You work at a big bank as a Computer Specialist. Let the company-supplier of the computers know that their terms of payment and delivery suit you, but you cannot place an order with them as their prices are too high. Use the following words and word combinations.
Company: Apple Computers, Inc., 32, 5th Avenue, New York, USA
Further to our discussion........................................
We wish to inform you.......................................
We highly appreciate..........................................
full contract value...........................................
to make a decision..........................................
unfortunately...................................................
competitive prices...............................................
terms of delivery.............................................
to reduce the prices.............................................
Yours sincerely
9. You work at a food company as a Sales Manager. Inform your partners that the prices went up and you developed the new items which would be presented at the International Autumn Fair, November 210, 2006. Use the words and word-combinations given below.
Company: Thomas & Co. 25 Ashley Str., Cornwall, U.K.
We have to inform you.......................................
to revise export prices........................................
to make necessary..............................................
increased cost of the production............................
as a result.......................................................
to enclose a copy of our price-list..........................
to draw sb's attention to the new items..................
to exhibit, at the fair...........................................
We thank you for your support in the past.............
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to hope to be of service to sb..................................
Yours faithfully
10. You work as a Product Manager at a big Pharmaceutical Company. Send the fax to your partner informing about the visit of 3 representatives of your company. Mention the terms of the visit and the purpose: to conclude the contract with the subject a new processing line. Use the model given below.
To: Generics Inc.,
Glasgow, England
Att: Mr. James Nickles
Managing Director Date: January 22, 2004
Fax:8-10-245-51123-67
From: UkrPharm Ltd.
Kyiv, Ukraine
Mr. P. Loza
Marketing Manager
Fax: 8-044-22567-08
Subject: a visit of 2 representatives of UkrPharm, contract to buy a new processing line
Dear Mr. Nickles:
As we agreed before we plan to send two our plenipotentiary representatives: Mr. Belov and Mrs. Solovyova for a week at the beginning of March, 2004 to Glasgow.
Please send us by fax the invitation for them as soon as possible. We kindly appoint you to prepare all the preliminary information and documents concerning the new processing line that we plan to purchase.
If the terms of payment, delivery, technical characteristic of the line suit us Mr. Belov can conclude the contract with your company on behalf of UkrPharm Ltd.
Awaiting your reply.
Sincerely Yours
Mr. Peter Loza
Marketing Manager
