. () () .
() . () , . , .
, .
1. , () .
2. , .
3. .
4. .
5. , - .
, , .
.
1. ( ): , . , . , .
, .
2. : . .
3. , , . .
.
():
= R , (4.1)
R ( 4.1);
.
4.1
| () | TR (Total Revenue) | TR = P × Q | Q |
| AR (Average Revenue) | 
| ||
| MR (Marginal Revenue) | 
| ||
| R , R |
|
|
|
:
(4.2)
: MR MC = 0 MR = MC.
, Q, (R) ().
MR = MC , . - ( ) , , .
