Seven‑Up. 1968 Uncola (. ‑). : 7‑Up ‑ . 15%.
, . , , . . BMW Mercedes‑Benz. A 7‑Up .
10 Uncola, Seven‑Up Philip Morris. $520 . $74 Up.
Philip Morris, Marlboro Miller Lite, 7‑Up. ( $40 ) , .
7‑Up, . . 7‑Up , 10 . 7‑Up 10%. Seven‑Up ( , 7‑Up) . , . , . ( ; " ‑. .)
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Seven‑Up Uncola, . , .
, Seven‑Up .
, , . Coca‑Cola Pepsi‑Cola.
Seven‑Up , The Wall Street Journal. PepsiCo , . , , .
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, . 6 PepsiCo Pepsi Free .
: Coca‑Cola, Royal Crown, Dr. Pepper. Sunkist ( ?). . , ‑ , Sprite, Canada Dry .
RC 100. . RC 100 . , Royal Crown 1980 , . , Diet Rite Cola, ‑ .
. ‑.
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1982 ‑, Coca‑Cola Diet Coke Coke 1886 .
. ‑ , The New York Times, Diet Coke .
Diet Coke , The Wall Street Journal, Coca‑Cola. , Jesse Myers' beverage Digest.
.
Diet Coke 96‑ The Coca‑Cola Company, , Coca‑Cola USA, 80‑ .
, , , Coca‑Cola . .
, Diet Coke . ( Diet Rite Cola RC 100.) , ‑ . ?
, Tab. , Diet Coke, 4,3% . , Diet Coke , Tab . 1984 1,8%.
Coca‑Cola , , . , Tab, .
Tab? , , Coca‑Cola .
, ‑. Diet Coke 23,9% , 21,7%. . , Diet Coke, Tab ‑.
Pepsi
Pepsi, 70‑ , . Pepsi , . ‑ 3:2, .
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Volkswagen , , . Volkswagen , Audi.
‑ . , . Coca‑Cola .
Coca‑Cola . Pepsi 1 .
Coca‑Cola Pepsi . 7‑Up, Coca‑Cola . 8 , . (Classic Coke, New Coke, Cherry Coke, Diet Coke, Tab, Caffeine‑Free New Coke, Caffeine‑Free Diet Coke Caffeine‑Free Tab.)
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Budweiser
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Budweiser Heineken . , , , Budweiser Schlitz. Heineken .
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3: , . ‑ Heineken , , . Heineken ‑.
, Heineken, Lowenbrau. , , , , .
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Lowenbrau . , , Lowenbrau . (, Miller High Life) Heineken, .
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3: . Lowenbrau : , . , , 400‑ . , , .
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Heineken , . , . , Heineken , ‑ 40% .
Miller Brewing Lowenbrau . Lowenbrau: Michelob Anheuser‑Busch.
Anheuser . Lowenbrau , : , , , , .
, Lowenbrau, , , .
, Lowenbrau. Beck's, . Beck's .
. Heineken . Beck's , : Schlitz, Pabst, Budweiser, Busch, Heileman, Blatz, Schaefer, Meister‑Brau. ‑ .
, , Beck's 3 . , . , , . Heineken , Beck's 5 .
, Anheuser‑Busch ‑ Heineken.
Anheuser
: . , Anheuser ( ) . , 3.
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Michelob, . , . Michelob. ( ‑ , ?)
Michelob , , . 1980 , , 6% . Michelob , Heineken; , .
Michelob , .
Miller
1970 Philip Morris Miller Brewing, .
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Budweiser : , Bud .
Miller , . Miller High Life, the Champagne of Beers, (. , ).
High Life? High Life. , . Miller. . Miller, , High Life.
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Lite
1975 Miller Brewing Lite. , ‑ . Lite . . , . .
1. . . . . , , Gablinger's. ( . Lite, . Gablinger's .)
2. . Lite . , . ! Lite . Schlitz , Schlitz Light. A Anheuser‑Busch Natural Light .
3. . Miller Lite, , . . Lite. . Lite 22 .