Read the words paying attention to the pronunciation of the bold-typed letters. Consult a dictionary if necessary.
Asso ci ated, e xc eeding, ac tu ally, st i p u lated, o nce, off ere d, e x pecta tion, def i ned, un predictable, val ue, wh ole, appr oa ch, pro c ess, conc er ned, impr o ve, c entral, pr a ctice, f o c u s, o bse ss ive, strat eg ic, th rou gh out, em ph asis, p er formance, del i ver, f u ndamentally, dem o tivated, sci entific, me th od, h ear t, st a t u s, qu o, pr o actively, k ey, h o listic, s u m, a r ea, auth oritative, impar ti al, g ui dance, s e ries, c er tif y, inst ea d, a cc reditation.
Translate the following expressions into Russian.
Exceeding expectations; meeting requirements; customer value; the end point; customer focus; to become obsessive; to create a strategic vision; active driving of the strategy; assessment of outcome performance; to let down; demotivated or poorly trained staff; continual improvement, innovation and learning; impartial guidance; to make sense of; to evaluate and compare the potential of companies; to meet acceptable levels of quality and reliability; an accreditation body.
Find English equivalents in the text.
; ; ; ; ; ; ; ; ; ; ; ; ; ; .
Match the words with their definitions.
| 1 | be greater/larger in number, size or quality | a | obsessive |
| 2 | demand or specify (a requirement/agreement) | b | expectation |
| 3 | motivated by a persistent overriding idea or impulse | c | contested |
| 4 | a strong belief that something will happen | d | holistic |
| 5 | contended, vied | e | exceed |
| 6 | spread out, redistribute | f | focus |
| 7 | integral, entire | g | stipulate |
| 8 | the centre of interest or activity | h | deploy |
Complete the sentences.
1. Quality is associated with creating....
2. Quality management is based on a number of .
3. Companies should meet their customers .
4. Emphasis moves from assessment of outcome performance to the control of .
5. Quality management is fundamentally about .
6. Companies must create a strategic .
7. At the heart of quality management is dissatisfaction with .
8. A whole which is much greater than .
9. The ISO 9000 is the international standard for .
Use the jumbled words to make up meaningful sentences. The initial word is correct.
1. A, quality, number, to, management, are, principles, central, of.
2. Nothing, commitment, of, any, without, in, leaders, happens, organization.
3. Each, accreditation, has, to, with, certification, of, companies, deal, country, bodies.
4. An, let, poorly, trained, be, can, by, excellent, staff, process, down.
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Read the text and choose the correct word forms from the alternatives.
The danger of outcome over process
An object lesson in the risk of focused/focusing on outcome over process is provided by the financial crisis of 2007. Trade/Traders and financial marketers had been awarded/awarding massive bonuses for performance/performing over a number of years. The bonuses were calculated based/basing on how much money was made by the company, with no considering/consideration of how the money was made. The high stakes led employees/employers to deliver highly/higher leveraged products which delivered more profits. Of course, as it turns/turned out, this was based on sustainable/unsustainable levels of risk, which, eventually, crashed the whole system causing massive loses/losses and pain for all of society. If more attention had been made/paid to the process of generating/generation the short term profits, this could have been avoided.
