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23

; .

, . , - . ( - Procter &' Gamble) , - , , , .

, .

Papa John's Pizza. Papa John's. - -"Restaurants & Institutions", " ".

, :

" . , . - . , (, ). . . , . . , , . ".

13 , Papa John's $900 .

.

Chick-fil-A. , , -, , " , - . - - ".

35 Chick-fil-A . . - , " - -", .

, McDonald's, Burger King Wendy's, Chick-fil-A $750 .

.

Southwest Airlines. . : . , "oeing 737". .

Southwest Airlines . , . . , , . Southwest , . . .

- . , , , . , , .

Southwest . , , . . . , .

Southwest , 40-60 . , - .

, :

" Southwest (1971 .), , . , : (1) - ; (2) ; (3) . . - , : " ". . ".

.

"Palm Pilot". , . Business Week - 1998 ., - () 15 22 "".

, "Palm Pilot" , , "Magic Link" Sony "Newton" Apple Computer. . , Mobile Insights'. ""Palm Pilot" - ".

"Palm"? , , , , . , "" . " , - , Palm 3Com. - ".

Microsoft "Palm". , , , , . , "Windows " : , , "Palm". , .

.

Kohl's. "Fortunes Kohl's " , ". $3 Sears, Wal-Mart.

Fortune Kohl's " , : "", , . , , ".

Kohl's , . - " ".

: , , . " 20 , , - . - - ".

.

The Wine Group. , . : "Franzia" - ; "Corbett Canyon" - ; "Mogen David" - .

-, , . , :

. , . , . , , . . , . , 8000 .

, , . . , . , , , , , .

, 25 , - . 24 . , , .

.

Find/SVP. , Newsweek. , Bic Corporation, - . . , : SVP.

SVP ( . s'il vous plait, "") . : , .

. : ? (. . 16, " ".)

. SVP - , , .

" , - ", - . . ( ? COBRA, ? ? ).

" , - . . - , , . ".

, Find/SVP, , .

$30 , , - 100 .

.

Charles Industries Ltd. , . . Charles Industries, , , - . , .

? .

( ). ( ). () . ( $150 2, - $900).

, . , . , , Charles Industries $100 .

.

Stanislaus Food Products. " " . . 12 , . . , , : " ".

, ( ), , . , . , , .

, . , , . , .

, , .





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