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Ivan Ivanov, candidate of economic sciences, associate professor Belgorod State Universitye-mail: [email protected] Petrov, candidate of historical sciences Voronezh State University e-mail: [email protected]
METHODS FOR RATING THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS ORGANIZATIONS
Annotation: in this article discusses methods for rating the effectiveness of advertising campaigns organizations. Rating the effectiveness of advertising allows the complex of created market conditions and factors that helps or obstructing to solving business problems of the enterprise. To adjust future promotions and correct the marketing plan, its necessary to analyze the effectiveness of advertising campaigns. This ratings is an indispensable component of the commercial activities of the company advertiser.
Keywords: effectiveness of advertising campaigns, methods for evaluating the effectiveness, psychological effectiveness, economical effectiveness.
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4. - HR-Portal [ ]. URL: http://hr-portal.ru, ( 06.12.2015).
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