Traditionally, recruitment advertising agencies are responsible for designing, writing, and placing job advertisements in the media. While this is still their main responsibility, they are now offering companies other services such as internal employee communication and the development of company literature, websites, and corporate identity (CI) in general. This change in focus reflects changes in the world of business. More and more companies now recognize the value of good employees and just how important it is to hold on to and attract skilled staff. Effective communication can help build bridges between the staff and the employer and provide both with an identity they can be proud of.
Here are just some of the benefits of using recruitment advertising agencies:
- Agencies have the expertise that companies do not always have in-house. This includes not only the ability to write and design ads but also the knowledge of, and relationships with, the press and media. Agencies can negotiate better prices and know which type of advert whether in a newspaper, trade magazine, or online can best reach the candidates you are looking for.
- Many larger agencies operate in wide, even global, markets and represent companies of different sizes across many different sectors or industries. This can help them understand a companys position within the recruitment marketplace and to see an employers greatest selling points.
- Developing a new recruitment campaign or a new corporate identity requires a lot of time and money. Using an agency to handle this for you allows you to concentrate on running your company. By making one agency responsible for all your recruitment needs, you can make sure your company has a consistent message and thus attracts the right staff to fit your corporate culture and share your companys goals.
Task 3. Answer the following questions:
1. What are recruitment advertising agencies traditionally responsible for?
2. Are they offering anything else now?
3. What do these services reflect?
4. What does the agencies expertise include?
5. Where do many agencies operate?
6. How does this help them?
7. What does the use of a recruitment advertising agency allow you to do?
Task 4. Match the following words from the text with their definitions:
| 1) ad, advert, advertisement | a) advantage; profit; act of kindness |
| 2) house | b) to get and give |
| 3) media | c) to give, to supply (what is needed, especially what a person needs in order to live) |
| 4) internal | d) business company |
| 5) benefit | e) public announcement (in the press, TV, etc.) |
| 6) to provide | f) mass communication, e. g. television, radio, the press |
| 7) to reach | g) in the inside |
| 8) knowledge | h) to manage, to deal with |
| 9) to negotiate | i) regular, logical |
| 10) to handle | k) to discuss in order to come to an arrangement |
| 11) consistent | l) familiarity gained by experience, range of information |
Task 5. Complete the sentences using the following words from the text: identity, to negotiate, advertisement, consistent, benefits, in-house.
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1. We have placed a full-page display in every national newspaper.
2. Our travel service offers customers many including free insurance.
3. Employers refused with striking miners.
4. Our company runs some very good training courses.
5. The ideas in his various speeches are not .
6. The cheque will be cashed upon proof of .
Task 6. Supply Gerund forms for the verbs in brackets and translate the sentences. See Appendix 6.
1. We had to work extremely hard on the (train) course.
2. Its not worth (repair) the machine. It would be cheaper to buy a new one.
3. Everyone likes (congratulate) when they work hard.
4. We wont know the final cost of the TV programme until the production company finishes (film).
5. I will never forget (meet) the president.
6. This advertisement needs (re-design).
7. Youd better come later. Mr. Schmidt dislikes (interrupt) when hes in a meeting.
8. (Get) unemployment down is one of the governments priorities.
Unit 5. Be Gutsy at Work
Task 1. Match the following English words and phrases with their Russian equivalents:
| 1) gutsy | a) |
| 2) recruiter | b) |
| 3) to submit | c) ; , |
| 4) efficiency | d) ; () |
| 5) employer | e) , |
| 6) to apply | f) ; |
| 7) to require | g) |
| 8) to follow up | h) |
| 9) job board | i) |
| 10) match | j) , |
| 11) responsibility | k) |
| 12) job fair | l) |
| 13) to keep in touch | m) |
| 14) relevant | n) |
Task 2. Read the text and say which tips you find the most useful.
Be Gutsy at Work
