|
, (Boston Consulting Group) . , : (-""), (-""), (-" ") (-"").
: ; . , , . 10% . .
, 1, . , ( ) :
1. - 10% , 20%, 0,5 (10/20).
:
- , , . , .
- , .. , .. , , .
, , , :
- "" ( / ): , , . : .
- "" ( / ) . , .
- " " ( / ): , , . . " ".
- "" ( / ) , . . .
23 "", 12 "", "" , , "". ("") , . .
() :
|
|
- " ". , " ", , .
- " ". " " -"", . , -"" "".
- " ". -, "".
- " ". -"" , (-"").
1
1.
"", "" | ||
" " | " " | |
"", "" |
: .
, , , . , .
, - , :
- , ;
- , .
, .. , , , . . 2.
|
|
2. .
( ) . .
, :
= aG + bP + cO dT,
a, b, c d ( 1,0),
G ,
P ,
O ,
T .
- .
, 10 (. 1).
1. -
- | / , , | ( 1990-94 ) | - | . | |
. | $200/2.5 | 5% | United Foods | $150 | 1.33 |
. | $23.7/0.3 | 1% | Canadian Tea | $25 | 0.95 |
. | $45/0.6 | 3% | United Foods | $200 | 0.22 |
. | $4.5/0.6 | 5% | United Foods | $15 | 3.2 |
" " | $355/4.4 | 12% | Cheapco | $490 | 0.72 |
"" | $36/0.4 | 12% | George'sContracts | $45 | 0.8 |
. | $55.5/0.7 | 17% | Herbal Health | $20 | 2.8 |
. | $11/0.1 | 17,5% | Auntie Dot's | $20 | 0.55 |
. | $23.2/0.3 | 18% | Fruit-Tea Fun | $8.5 | 2.7 |
. | $4.7/0.06 | 18,5% | Auntie Dot's | $10 | 0.47 |
- (. 3).
. 3.
, -, " ". "" , (12%), Cheapco, 1,4 . .
-, " ", , , " ", " " " " . . , , , . , .
, , " " " ". - "". .
|
|
-